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Non-participating retailers

Introduction | RMS Process | Sample Design | Quality | Coding | Pricing | Promotion | Sales & Share | Distribution | Non-Participating Retailers | Coverage | RMS Arcade

Why do non-participating retailers exist in NielsenIQ markets?

How does NielsenIQ estimate sales for non-participating retailers?

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What estimation methods are used for non-participating retailers?

How is the estimation method chosen for non-participating retailers?