NIQ BASES | Quirk´s Event 2023
Booth 501, Sheraton Grand Chicago
March 27-28, 2023
Ready to elevate your innovations and activate for success?
Join us at the Quirks Event to see how NIQ BASES can help you reach success
NIQ BASES Speaking Session
“Trust the strategy, optimize the execution” – How to leverage neuroscience to drive stronger ROI for your ads
Technology has dramatically improved our ability to target advertising, but creative quality remains at the center as the main media multiplier or eraser. However, are we really getting better at creative quality?
Typical Advertising copy testing includes scorecard KPIs that are biased to a certain style of creative and can often discard otherwise good creative, wasting valuable resources. Lack of granular, actionable optimization insights often leave creatives feeling puzzled and frustrated.
Blake Lopezzo
VP of Consumer Insights, Molson Coors
Blake Lopezzo
Blake currently serves as VP of Consumer Insights for Molson Coors Beverage Company. She is responsible for leading a team tasked with keeping a constant pulse on consumer and category trends to drive continued relevance for MCBC’s stable of brands, and driving pipeline development for key growth initiatives.
Prior to joining Molson Coors, Blake spent several years in a variety of consumer insights roles at P&G and the Kraft Foods Group.
Blake is a proud HBCU graduate, holding both a Bachelor of Science and an MBA from Florida A&M University. Blake lives in Chicago with her husband, Nick, and son, Justin.
Surya Vadhana
Director of Advertising, NIQ BASES
Surya Vadhana
Surya is a customer success leader in the advertising practice at NIQ BASES and has years of experience across the North America and Asia Pacific markets in strategic client consulting, account management, and end-to-end research project execution.
Surya is an expert at working with a myriad of implicit reach tools to incorporate Behavioral Science learnings into advertising, design, business strategies, and brand building.
Meet our experts
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Ben Macedo
SVP, BASES Global Commercial Leader
Amy Sizemore
SVP, BASES Global Client Leader
Alex Klotz
VP, BASES Global Marketing Leader
Katie Tucker
Director, BASES Design & Ad Customer Success
Amanda Rook
Director, BASES Account Development
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