We help clients optimize their ads in an efficient way
BASES optimized creatives
experience +20% lift in ad-driven sales*
* Source: Household products Advertiser, independent Marketing Mix Modeling Study conducted by Analytic Partners, September 2019
Faster cycle time
to creative excellence
Less creative development waste
50% fewer studies
Collaborative client-agency research ecosystem
Is flawed system 1 research hurting your advertisement?
Read our thought leadership exploring why not all implicit research is created equal
EEG
Emotional Motivation, memory activation, attention processing, brand & message resonance.
Eye-Tracking
What attracts visual attention during the processing journey? What is visually connected with viewer response?
Is the creative ready to launch?
Action Intent vs. Global Database
How is the ad processed overall? What elements work well and what needs optimization?
How well does the ad activate the brand and own the core equities?
How well does the creative differentiate the brand from competitors?
What are the most salient moments of the ad to guide cut-downs to shorter formats?
See how BASES worked with an iconic brand to incorporate neuroscience into their research plan
NIQ BASES research was recently featured in the Neuromarketing Yearbook 2024
The tenth edition of the Neuromarketing Yearbook is a comprehensive publication filled with the latest research studies, expert insights, and case studies from top neuromarketing professionals across the globe
EEG Action Intent & Normalized EEG KPIs
EEG measures include EEG Engagement, Emotional Motivation, Memory Activation, Attention Processing, and Action Intent. Results compared to the global database.
Brand & Message Resonance
Represents how well the creative drives strong, distinctive brand activation and key messages.
Second by Second Key Measure
EEG measures and eye-tracking reveal strengths and opportunities to guide optimization and provide guidance for cut-downs.
Eye Tracking
Shows where respondents visually focus during each second.
Compression Video
Our patented algorithm create videos that highlights the most neurologically-salient moments of the full-length ad (diagnostic for cut-downs).
Voice of the Viewer
Open-ended exit survey to understand comprehension, likes, dislikes, and explicit messages.
Want to learn more?
