We help clients optimize their ads in an efficient way

BASES optimized creative
​drives 5-20% lift ​in ad-driven sales*  ​

* Source: Household products Advertiser, independent Marketing Mix Modeling Study conducted by Analytic Partners, September 2019  ​

Faster cycle time
to creative excellence
Less creative development waste
50% fewer studies 
Collaborative client-agency research ecosystem
Neuroscience toolkit​
Neuroscience toolkit​
EEG

Emotional Motivation, memory activation, attention processing, brand & message resonance.

EYE Tracking

What attracts visual attention during the processing journey.  What is visually connected with viewer response?

Business 
questions
Business 
questions
Is the creative ready to launch? 
Action Intent vs. Global Database​
How is the ad processed overall? What elements work well and what needs optimization?​
How well does the ad activate the brand and own the core equities?​
How well does the creative differentiate the brand from competitors? ​
What are the most salient moments of the ad to guide cut-downs to shorter formats?
Deliverables
Deliverables
EEG Action Intent & Normalized EEG KPIs

EEG measures include EEG Engagement, Emotional Motivation, Memory Activation, Attention Processing, and Action Intent. Results compared to the global database.

Brand & Message Resonance

Represents how well the creative drives strong, distinctive brand activation and key messages.

Second by Second Key Measure

EEG measures and eye-tracking reveal strengths and opportunities to guide optimization and provide guidance for cut-downs. 

Eye Tracking

Shows where respondents visually focus during each second.

Compression Video

Our patented algorithm create videos that highlights the most neurologically-salient moments of the full-length ad (diagnostic for cut-downs).

Voice of the Viewer

Open-ended exit survey to understand comprehension, likes, dislikes, and explicit messages.

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