The Future of Analytics is Now- Unleash the power of a well-nurtured shelf strategy with Always-On Analytics
Monday, 9/19 at 1pm CT
Always stay ahead with Always-on Analytics
With Always-On Analytics, learn how to demystify retail tactics and modernize shelf assortment through the transformative power of data.
The retail landscape is in a constant state of evolution, are you still crafting your merchandising strategy based on outdated norms? Amidst the turbulence of inflation, supply chain intricacies and shelf space constraints, data-driven insights can be your beacon.
Steve Zurek, VP of Analytics Thought Leadership at NIQ and Erica Harrison, VP of Analytics will walk through topics like:
- How you fight inflation now
- How can brands grow when price is no longer the dependent variable?
- How do you maintain or command space on the shelf?
- Why an Always-On Analytics approach is imperative for retail success
The Future of Analytics is Now- Unleash the power of a well-nurtured shelf
Tuesday, September 19, 2023 at 1 PM CDT
Meet the speaker
Steve Zurek, Thought Leadership Director, NIQ
Steve is a CPG industry veteran with more than 30 years of experience in sales and category development, having worked for PepsiCo, Procter and Gamble, Gillette, Quaker Oats and GSK Consumer Health prior to joining NIQ. He is the Thought Leadership Lead for North America Analytic Sales and is responsible for thought leadership content, focusing on the future of CPG, and integrating a client-side perspective into the NIQ Specialty Sales processes. Steve has an MBA from and is an advisory board member for The Heller College of Business at Roosevelt University in Chicago, Illinois.
Erica Harrison, Vice President, Analytics, NIQ
Erica has over decade of valuable expertise with NIQ and has a deep understanding of the dynamics that drive success in CPG. With a background in advertising, she transitioned to NIQ where she supported clients in category management, sales, RGM, and insights functions, showcasing Erica’s knack for strategic implementation. In 2019, she moved to the Analytics commercial team where she seamlessly integrates NIQ analytics into the client’s core decision-making processes. As a trusted advisor, she guides clients on matters of shelf optimization, revenue enhancement, and execution strategies. Erica holds a BA from the University of Kentucky and in her spare time she loves to spend time with her family at the lake.
Peruse our latest Thought Leadership
Curious about how inflation is impacting the market, how the retail store experience evolved, or about shopper trends? Look no further. Check out written articles, podcasts, and webinars here.
Harness the power of Always-On Analytics
Want to improve productivity and enhance the customer experience? With Always-On Analytics, you get real-time data insights to propel your business forward.
