Report
Expo West 2024
Reveal new pathways to growth with NielsenIQ
Booth #809 & #8721
March 12-16 | Anaheim CA
NIQ is Better For™ building successful growth strategies.
NIQ passionately supports emerging CPG brands by providing an ecosystem of support that fosters creativity, collaboration, continuous learning, and growth.
Better For™ Emerging Brands
Better For™ Natural Brands
Better For™ Innovation
Better For™ Digital Product Content
Better For™ Your Bottom Line
NIQ Speaking Sessions Expo West
Don’t miss the chance to witness our team’s seasoned professionals share valuable insights at Expo West
Tuesday, March 12 (Climate Day)
12:40pm PDT | Marriott, Marquis Ballroom Center
Strategic Climate Decision Making with Macroeconomic, Industry & Consumer Trend
Connect with innovative leaders at Climate Day to find the information, inspiration, and community your company needs to take meaningful climate action. We’ll discuss key action areas for the natural products industry in 2024 to help you begin or elevate your climate journey.
Wednesday, March 13
11:30am – 12:15pm PDT | Marriott, Grand Ballroom F
Weight Loss in the Age of Ozempic
Dive into the evolving weight loss landscape in the Ozempic era through a captivating panel featuring NBJ, NIQ, CRN, and others. Gain insights into emerging wellness trends backed by compelling data, offering valuable perspectives on the ever-evolving wellness and weight loss industries.
12:00pm – 1:00pm PDT | Marriott, Grand Ballroom E
The Future of Retail
Our expert panel, covering wellness, beauty, omnichannel retail, and analytics, will dive into generational shifts, social media influence, and emerging retail trends. Discover the preferences of different generations, explore thriving sectors influenced by Gen Z, and gain insights into the future of the natural category, including sustainability trends and emerging flavors.
12:30pm – 1:15pm PDT | Marriott, Grand Ballroom F
Opportunities in Women’s Health
Responsible for more than $2 trillion in healthcare spending every year, women represent a vastly underserved and untapped market for supplement, functional food and beverage, and other wellness-related brands. Find out how the industry is responding to women’s unique needs and how to stand out as more and more and more brands enter this exploding category.
Thursday, March 14
4:30pm – 5:15pm PDT | Marriott, Grand Ballroom F
Winning Over Consumers With Sustainability Messaging: From Organic to Regenerative & Beyond
As demand for sustainably produced products rapidly increases, how do brands best activate this growing demand with consumers? What are retailers looking for in the products they choose to put on their shelves? What messaging, certifications, and claims are moving the needle in today’s environment?
Friday, March 15
10:00am – 12:00pm PDT | Marriott, Grand Ballroom F
NCN Investor Kickoff & All-Star Pitch Showcase
The NCN Investor Kickoff & All-Star Pitch Showcase is Nutrition Capital Network’s exclusive session at Expo West purpose-built for investors, featuring top innovators from the 2023 NCN cohort. Attendees will also receive access to NCN’s curated list of Exhibiting Companies Seeking Capital, featuring companies in trending categories at Expo West.
2:00pm – 3:30pm PDT | Marriott, Platinum Ballroom 5
Remineralizing the World: Understanding where minerals and micronutrients fit in consumer health and wellness needs
As the consumer mindset evolves around health and well-being, people are taking a closer look at their personal health needs and those of their family members (including their pets). Part of this process involves evaluating whether the food they’re eating can meet their specific nutrient needs. But the reality is, it’s not. In fact, some key and critical-to-our-health minerals are playing a starring role in our nutrient shortfalls according to the Centers for Disease Control. In this session, learn about the consumer trends driving the health and wellness movement from NIQ, the latest data and influences on condition-specific supplement sales from Nutrition Business Journal (NBJ), and the critical role minerals play in our overall health starting at the cellular level. From sports nutrition to sleep, building immunity and digestive health to bone health or tackling stress, learn from industry experts how to integrate minerals into your daily life and that of your family members.
Meet the Speakers and Experts
Find the Solution for You
- Byzzer
Better For™ Emerging Brands
Emerging and growth brands can try out Byzzer™ powered by NIQ for free. Start revealing your pathway to growth using our FREE DATA with no commitment needed.
Category and Brand Trend Report
The Category and Brand Trend Report lets you understand key measures like your growth and velocity over time vs. the category.
Top 10 Lists Report
Our Top 10 Lists Report lets you identify the top-growing markets and top-growing brands in your category.
Competitor Comparison Report
With the Competitor Comparison Report, you can highlight sales, pricing, velocity, distribution, and promotion activity for up to 10 brands.
Alerts
Use Alerts to get weekly updates on market performance or another topic of your choice right in your inbox.
- BASES
Better For™ Innovation
From concept to launch, we help you identify the right white spaces, build a compelling proposition, optimize the product experience, and activate with high ROI marketing.
360° consumer view
Whether it’s packaging, advertising, or brand strategy, we offer comprehensive solutions that account for both the explicit (System 2) and implicit (System 1) aspects of consumer decision-making.
Proven, predictive analytics
BASES consulting is built on a foundation of tools that are validated to predict in-market outcomes.
Most experience
For 40+ years, BASES has served as the industry’s gold standard for new product launch assessment and optimization.
- Wellness
NIQ Better For™ Natural Brands
Better For Segment™ solves limitations that come from the “Natural Channel” by defining and narrowing a competitive set of category disruptors and differentiated products.
Automated Definition
A clear method to classify Better For™ products versus a subjective one from competitors, enabling scalability
Full View™ of
ProductsNIQ codes for products across all channels, providing you with the total view of your category
Go Beyond
Sales DataWe’re not limited to sales data; run Better For™ analysis on pricing, assortment, consumer, and shopper insights
- Brandbank
Better For™ Digital Product Content
Discover brand success at Expo West! Visit booth #8721 for product photography, complementary on-site scanning, and free shipping to our studio for our full suite of product imaging and content digitalization. Make your products discoverable across more than 700 global retailers!
The future of commerce is about putting rich, complete, and trusted content into the hands of shoppers. Now more than ever, shoppers are utilizing these tools to navigate a best-in-class retail experience!
Elevate your brand at Expo West – Booth #8721. Don’t miss out!
Activate your shopper needs from one source
Easily syndicate digital product content across more than 700 global retailers, wholesalers, and application providers to access the largest number of shoppers.
Access our vast experience and knowledge
NIQ Brandbank’s quality expertise comes through our use of global best practices and over 25 years of experience specializing in digital product content for omnichannel use across 39 markets.
Give your brand a competitive
edgeTransform shopper confidence and enable informed purchasing decisions with quality-assured digital product content, backed by an industry-leading process, technology, and automation.
- Financial Services
Better For™ Your Bottom Line
From macro to micro, broad to narrow, we’ve got you covered with comprehensive and flexible data intelligence to fuel your next move.
E-commerce insights and reporting
NIQ is an industry leader in e-commerce insights, with one of the largest, most representative e-commerce panels in the world, featuring platforms that leverage AI and best-in-class tools to create the most comprehensive e-commerce transactional reporting available.
E-commerce insights and reporting
NIQ is an industry leader in e-commerce insights, with one of the largest, most representative e-commerce panels in the world, featuring platforms that leverage AI and best-in-class tools to create the most comprehensive e-commerce transactional reporting available.
Consumer household
panelsHomescan and Omnishopper Panels track consumers’ brick-and-mortar and e-commerce purchases and behavior for all CPG brands and retailers. The panel is demographically and ethnically representative across 24 countries.
- Analytics
Better For™ Finding Growth
Drive revenue and margin growth with proactive pricing, promotion, assortment, distribution, and shelf solutions
NIQ Shelf Architect
Shelf Architect is a holistic assortment solution that leverages state-of-the-art modeling and full category coverage to bring you speed to insights. Pair that with Spaceman’s integrated Planogram solutions to improve efficiency and returns on the shelf.
NIQ Revenue Optimizer
Revenue Optimizer gives you access to the most complete and clear insights, pushing you past the competition. Then, get to the why behind your product’s performance with Business Drivers.
NIQ Precision Areas
Precision Areas provides the sweet spot for efficient opportunity identification by integrating retail sales data, demographic data, and geospatial data. Dive deeper into On Shelf Availability to capture distribution and optimize revenue.
Join us for some fun and networking at these events with our partners
Startup CPG Alley Rally Party
Expo West – March 14th
StartupCPG and NIQ had a great time at Anaheim Bowlero. It was a night of networking, partying, and bowling your heart out!
Naturally Network Tabletop Showcase
March 14th & 15th, 9-11 AM
Naturally Network, NIQ, and New Hope Network, hosted 16 incredible brands from the Minority-Owned Fellowship, for a special Tabletop Showcase. The breakfast was a unique opportunity for the Fellows to engage with industry experts, gain valuable insights, and build essential connections for success.
