Brand Strategy
Discover our extensive range of insights on Brand Strategy, designed to help you navigate the complexities of building and maintaining a strong brand. In today’s competitive market, a robust brand strategy is crucial for differentiating your business and fostering customer loyalty. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on the latest trends and best practices in brand management. Learn about the importance of brand storytelling, the role of digital marketing, and the impact of consumer perceptions on brand equity. Explore strategies for brand positioning, rebranding, and managing brand crises.
For more information on how our brand strategy solutions can elevate your brand’s presence and performance, visit our Brand Strategy Solutions page.
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Which pandemic-inspired purchasing shifts are here to stay?
The new ‘Four P’s’ for category managers: Post-pandemic pricing and promotion
How much product is the right amount on-shelf?
Tackling omnichannel’s challenges: NielsenIQ chats with podcast Omni Talk
Pricing and promotion sensitivity in Canada after a year with COVID-19
Busting myths about price and promotions during the pandemic
Surveying the post-Covid ‘new normal’ across global markets
The conversion conundrum: Analyzing sales leakage through an omnishopper lens
The incrementality opportunity: Finding value in shifting omnichannel sales
Webinar: How to use actual shopper behavior data to improve in-store product merchandising