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Multimedia

Busting myths about price and promotions during the pandemic

[x] mins read
Multimedia

Busting myths about price and promotions during the pandemic

[x] mins read
Marketing & Trade
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Manufacturing CPG & FMCG Retail CPG & FMCG COVID-19 Discounting Emerging Markets Established Markets Market Trends Pricing & Promotion Pricing Analytics Pricing Strategy Promotional Effectiveness Trade Promotions Trade Strategy
Resources

Are your trade promotional strategies still valid in a stabilizing world? Watch the recording of our recent global webinar examining what you should or should not be changing about your approach to pricing.

Price and promotion insights were disrupted during the pandemic, despite being long-standing must-haves to drive your business’s best results. Now there’s continued trepidation from manufacturers and retailers around the stability and profitability of promotions. How do you know what to believe anymore when it comes to pricing?

Webinar details

Watch the recording of the webinar presented by NielsenIQ’s Peter Shapiro, Intelligent Analytics U.S.; Patricia Momesso, Intelligent Analytics LatAm; and Bennett Cox, Intelligent Analytics Global Markets; as they share 3 myths around pricing and promotion impacting global markets. Topics discussed during this session include:

  • Efficacy of discounts
  • Price sensitivity changes
  • Everyday price elasticities

Don’t miss this opportunity to learn how forward-thinking CPG/FMCG industry leaders around the world are invigorating their price and promotion strategies in a stabilizing world.

Stop reacting and take control of your price and promotion strategy.

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