
Brand Strategy
Discover our extensive range of insights on Brand Strategy, designed to help you navigate the complexities of building and maintaining a strong brand. In today’s competitive market, a robust brand strategy is crucial for differentiating your business and fostering customer loyalty. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on the latest trends and best practices in brand management. Learn about the importance of brand storytelling, the role of digital marketing, and the impact of consumer perceptions on brand equity. Explore strategies for brand positioning, rebranding, and managing brand crises.
For more information on how our brand strategy solutions can elevate your brand’s presence and performance, visit our Brand Strategy Solutions page.
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Black impact: Consumer categories where African-Americans move markets

Global brands are winning the battle for Malaysian consumers’ hearts and mind

NielsenIQ grocery universe 2017

African-American women: Our science, her magic

Hong Kong female consumers spend over HK$4,000 on skincare and cosmetic products

The state of the U.S. beer market

Totally bananas: Australia’s favorite fruit continues to flourish

Deeper than dollars: Global perceptions about premium products

Moving on up

Reaching prevalent, diverse consumers with disabilities
