
Brand Strategy
Discover our extensive range of insights on Brand Strategy, designed to help you navigate the complexities of building and maintaining a strong brand. In today’s competitive market, a robust brand strategy is crucial for differentiating your business and fostering customer loyalty. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on the latest trends and best practices in brand management. Learn about the importance of brand storytelling, the role of digital marketing, and the impact of consumer perceptions on brand equity. Explore strategies for brand positioning, rebranding, and managing brand crises.
For more information on how our brand strategy solutions can elevate your brand’s presence and performance, visit our Brand Strategy Solutions page.
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Video: Sejal Patel’s Odyssey in Building Plantkos, a Trailblazing Brand

Accelerate your growth: How to fight inflation and secure your market position

Deep consumer insights: the ultimate guide to achieving growth

REACH research reveals how to seize the big On Premise opportunities

Ramadan 2023 Charity Ads Assessment

Ramadan 2023 Real Estate Ads Assessment

Stanley Cup Playoffs having positive impact on sales in bars and restaurants across Canada

gfkconsult regional outlook reports

MLOps: the new role in data science

Get inspired: GfK’s Annual Tech, Data and Product Event
