
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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How newer ready-to-drink beverages and packages are shaking up the adult beverage market

What OTC consumers think about cannabis

Three Customer Reports Every Category Manager Should Review Regularly

Technology ecosystems explained

How will the CBD and cannabis craze impact drugstore businesses?
Getting to Know You – Personalization for customers with limited transaction history

The Database: The Business of Sustainability

Quality data equals truth sets, and nothing less

Sustainability continues to drive sales across the CPG landscape

The hotel bar is becoming a destination for American drinkers
