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Consumer Packaged Goods
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Analysis
Predicting holiday spending across consumer types in the ‘New Normal’
Education
Don’t get delisted: 5 ways to use sales and panel data that will keep your products on the shelf
Analysis
Inside look: How NielsenIQ uses data to help CPG leaders win at e-commerce
Analysis
COVID-19 has flipped the value proposition of omnichannel shopping for constrained consumers
Analysis
U.S. shoppers shift shopping strategies to brace for recessionary effects
Analysis
The new consumer journey for alcohol brands
Report
Syndicated Studies & Research: Alcoholic beverages and changing shopper behaviors
Analysis
Innovating in the digital era: The evolving role of digital media on new product launches
Analysis
Unemployment is at the heart of long-term consumer change
Analysis
Recalibrated consumption dynamics in a COVID-19-altered world
Analysis