Pricing analytics: How did this pet manufacturer boost ROI 12% with pricing and promotion analytics?

Manufacturing

Less than a year into incorporating NielsenIQ’s price and promotion analytics into its strategies, a major pet food player in the Asia-Pacific market saw clear results.

In fact, their incremental sales experienced a significant uplift through a discount of 12% on average. Additionally, shoppers were also less price sensitive to regular price increases on their products, while showing more responsiveness to discounts.

Case study: Boosting ROI 12% on all price levers, and reducing waste

In a recent NielsenIQ case study, pricing analytics data collected from a pet manufacturer in the Asia-Pacific market showed that not only did the client enjoy a higher return on investment in trade spend, but they also reduced wastage by removing promotions that were not driving both significant sales uplift and incrementality.

By doing so, they have been able to increase their share of wallet and grow the category, and at the same time discourage shopper behaviors that had a long-term negative impact on their bottom line, such as pantry loading, store switching, and portfolio cannibalization.

To understand how one leading pet food manufacturer realized ROI in incremental sales and reduced millions of dollars in wastage on promotional sales, download the case study above.

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