Powering Informed Decisions with Advanced Analytics

Gain a 360° view of what drives consumers’ decisions and build actionable analytics that generate consistent and accelerating growth. Designed for the FMCG industry, make Advanced Analytics work for you.


A data-driven strategy to overcome external pressures

As the world continues to change, the ability to quickly pivot to adapt to market dynamics is essential. With Advanced Analytics, CPG companies can become more flexible, cooperative, and innovative to grow revenue and defend shares.

Upcoming Webinar

The Year of Price and Inflation: A risk and opportunity

There has never been a more critical time for CPG companies to overcome uncertainty and dominate disruption. Join NielsenIQ’s Revenue Management and Advanced Analytics experts, Marion Marchenoir and Bennett Cox, and Abraham Neme, Global Head BI & Analytics at Beam Suntory, in this webinar with the Promotion Optimization Institute (POI), as they uncover how to create and drive a winning revenue growth mindset. 

Date: October 13, 2022 

Time: 1 p.m. GMT / 2 p.m. CET 


Right insights at the right time

Accelerate profitable growth with NielsenIQ Advanced Analytics. Designed to diagnose what happened, predict what will happen, and prescribe what to do about it.


Advanced Analytics for

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Why CPG companies need a data-driven strategy

Advanced modeling, artificial intelligence, and machine learning allow you to proactively react to your customers’ wants and shifting market demands.

19 September 2022, 3 mins read

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Always-on applications

Optimize your performance in real time with models that update as soon as new data is available.