Fifty five years in
South Africa, backed by 100 years of global consumer knowledge

NielsenIQ’s services deliver the clear perspective, breadth and depth of information, and complete context your business needs to grow in South Africa. Dedicated to providing clarity of your market, your consumer, and your sector, we have the expertise and forward-looking vision to lead you to unparalleled market intelligence.

Overview
Overview

Your guide in an ever-changing world

Understanding the South African consumer is never more critical than today. Emerging from COVID and contenting with conflict, NielsenIQ is dedicated to delivering the only single view of the consumer.

Our established measurement service is the currency measuring the +R480bn FMCG South Africa market.

What makes us different
What makes us different

1

Founded in 1923, built for today

Trends may change, but our commitment to data science and analysis remain true and trusted by manufacturers and retailers across the globe.

2

Confidence that drives growth

We prioritize data granularity and accuracy to power your brand management, consumer relationships, demand discovery, supply chain management, new service launches, and more.

3

Comprehensive solutions

Insights from our retail sales data and analytics, consumer behavior data, and new product concept testing solutions give you the background knowledge you need to succeed.


Unrivaled coverage

  • We have the most comprehensive coverage of retail sales in South Africa, with more than 10,000 modern trade stores and over 141,000 traditional trade stores across nine provinces.
  • Continuous monitoring of the traditional trade channel, which is 19% of total sales, through RRES (Rolling Retail Establishment Survey) to keep up with changing market dynamics. Quality further boosted through digitalization, using LHHT (light handheld terminal) devices and a Quality Control Tower to monitor data quality real-time.
  • Longest running Consumer Panel Services (CPS) in the country, tracking consumer penetration and consumption across all the LSMs (living standard measures) & SEMs (socio economic measures) for almost 30 years, covering 4,000 households monthly, over 200 categories. This includes modern retail chains, forecourts, wholesalers and independent retailers.
Services & Solutions
Services & Solutions

We help our clients make sense of disparate channel data.

Our services and solutions are designed to not only help you understand the shoppers and their impact to your business. Our solutions uncover the most granular details to inspire big picture ideas, helping business leaders envision the future and take decisive action.

NielsenIQ can help you:


Make bold decisions with superior data

When it comes to pivotal business decisions, NielsenIQ has you covered. We are here to give you not just data but the insights to help you turn ideas into impactful strategies.


Commentary

Benchmark store data is key for a level playing field in South Africa’s retail sector

The manufacturing and retail landscape in South Africa has changed forever. Amidst these tumultuous market conditions, a substantive store measurement panel is key. But there is a concerning trend towards aggregated data, resulting in up to 50% of manufacturers’ market share measurement being lost, as well as a lack of a true picture of the real state of play in the local industry.

By Ged Nooy, Managing Director, NielsenIQ South Africa

21 October 2021, < 3 mins read

Related insights
Related insights

Education

Black Friday set to surpass Christmas sales

18 November 2022

South African consumer checks out at a grocery store

Analysis

NielsenIQ State of the Retail Nation report reveals pockets of positivity

25 August 2022

A grocery retail clerk scans an item amidst high inflation

Education

South African consumers reach tipping point of affordability

17 August 2022

a man washing dishes in south africa

Analysis

New data reveals full effects of consumer inflation in South Africa

15 April 2022

Analysis

Changing retail habits in South Africa with online shopping

18 March 2022

Analysis

South Africans shifting shopping habits in a changing world

04 March 2022

Analysis

A new economic divide will fragment the retail landscape of 2022

08 March 2022

Analysis

Top e-commerce trends of the moment worldwide

15 March 2022

Analysis , Report

A new generation of private label growth in South Africa

01 November 2021

Analysis , Report

Opportunity ahead for the South Africa consumer

01 November 2021

Analysis

A new retail reality in South Africa

16 November 2021

In the news
In the news

Newscenter Article

58% of South African consumers say they’re buying a greater variety of brands than before COVID

15 August 2022, 2 mins read

Press Release

Fresh data highlights 109% rise in online bread sales

09 June 2022, 4 mins read

Press Release

SA retail sector achieves r516-billion in annual sales

17 May 2022, 4 mins read


How can we help?

We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.


Company information

NielsenIQ 
173 Oxford Road, Rosebank 2196, 
Johannesburg, South Africa