RMS Tracking

Key Account Data

Use the same performance data as your retail and manufacturing partners to drive sales at the account level.

Overview
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Mutual growth is built on reliable data

For manufacturers, steer category performance at key retail partners, compare products to the competition, and build data-backed sales stories. For retailers, improve shopper perceptions, reduce out-of-stocks, and optimize price and promotion strategies.

Identify mutual growth opportunities
Improve assortment and distribution
Enhance your collaboration
Description
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Improved shopper experiences, driving category sales

Key Account Data enables success at the shelf with shared data and stronger partnerships. Provide retail shoppers with a better experience by meeting demand with the right price, while expanding shelf presence and sales for manufacturer’s brands. With a shared data view, retailers and manufacturers create unified cases for products, improve category performance, and drive mutual growth.

Results
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[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.

Key features
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1

Data
granularity

Access more than 5,000 product facts with expertly detailed and enhanced data, including volume, share, distribution, price, and promotion.

2

Retailer defined-hierarchies

With access to shared product hierarchies, partners speak the same language for smoother joint account planning.

3

Exclusive coverage

Strategize more effectively and grow your business with the partners that matter most to you, leveraging data from retailers of all sizes, markets, and channels.

Resources
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How can we help?

We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.