A suite of user-friendly digital tools that makes it simple for CPG teams to access, understand, and act on data.
Find actionable insights in minutes
With always-on access to quality data and guided analysis in a single platform, you can reference KPIs at a glance, build category or brand reviews in a few clicks, and explore your performance from new angles.
Faster access to insights
Consistent, guided analytics
Future-proof, always up-to-date data
Make every moment that matters a data moment
You don’t need to be a data scientist to make sense of data. You don’t need extra hours in the day to select and visualize your data. You just need the right tools. Whatever your level of data expertise, with NielsenIQ Essentials you can easily assess what is happening with your brand or category, why it’s happening, and what decisions to make next.
Easy-to-interpret, visual analytical flows guide both experts and casual users to a full picture of brand performance and drivers.
Interactive, visual overviews of product and market key metrics, so you can instantly understand major developments and drivers.
Advanced reporting tools
Automate delivery of simple and advanced reports, allowing for easy downloads to Excel or for building out from scratch. Ideal for analysts working with large datasets.
How can we help?
We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.