Multimedia
NIQ is proud to support emerging brands
At NIQ, we are deeply committed to supporting founders of emerging CPG brands because we believe in the power of innovation and the transformative impact it can have on the consumer goods industry. We recognize the challenges aspiring entrepreneurs face in navigating this competitive landscape, and we are passionate about catalyzing their success.
By providing mentorship, resources, and a nurturing ecosystem, we aim to empower these trailblazing individuals to bring their ideas to life and thrive in the market. We understand that fostering the growth of new founders not only leads to innovative products and solutions but also contributes to a vibrant and dynamic industry that continuously evolves to meet the needs of consumers. By championing and supporting new CPG founders through content, events and special programs, we aim to contribute to a more diverse and inclusive marketplace that embraces creativity and drives positive change.
“As a whole NIQ has been foundational, the support and encouragement that we get from so many different people at NIQ can not be replaced. NIQ truly cares as a company, and I feel that first hand, not just with myself but with my business.”
Kristin Fracassi, Founder
Root & Splendor
NIQ Founders Series
The NIQ Founders video series dives into the many aspects of launching a CPG brand. From perfecting the product to securing your first meeting with retailers, from getting on a shelf to gaining market share, each episode will shine a light on the challenges and successes of different start-up CPG brands.
NIQ Founders Roundtable
Welcome to the NIQ’s Founders Roundtable, an invite-only dinner series for CPG founders, a remarkable gathering where visionary minds indulge in exceptional cuisine and forge invaluable connections. Embracing the fusion of culinary delights and cutting-edge insights, our intimate atmosphere nurtures candid discussions, collaborative brainstorming, and transformative partnerships. Award-winning venues and expertly curated menus reflect the innovative spirit of the CPG industry, inspiring attendees to invigorate their pursuits. With a distinguished guest list of exceptional entrepreneurs, this tight-knit community fosters support, advice, and shared experiences throughout their entrepreneurial journeys. Each invitation is a testament to your drive, passion, and vision, as we celebrate the power of connection on an unforgettable journey of culinary discovery and entrepreneurship unlike any other. Join us as we elevate the industry to new heights, one delectable bite and transformative conversation at a time.
Hear what our attendees are saying… (and no, Founders Roundtables are nothing like a time-share pitch!)
“What better way to bring together people who share a passion for great food, than to host a dinner at an incredible restaurant.
The magic of these dinners is in the guest list. This is why the NIQ dinners never feel like work.
The guests are food & bev founders and operators. Which means the conversations flow more easily and causally. And lead to lasting relationships because we can relate or learn on deeper levels.
And because Emily and team support this community throughout the year, it feels like catching up with friends right where we left off.”
Lex Evans, Founder Lexington Bakes
“Last night I was invited to be part of a round table dinner hosted by Byzzer powered by NielsenIQ in our beautiful city of San Diego with industry leaders like Jill Blanchard learning valuable nuggets of wisdom! I am always looking forward to connecting in a deeper level with the incredible people I meet in these intimate settings!
Thank you for inviting me to share the story about Cien Chiles 🌶️ and where we are aiming to go!”
Maria Covarrubias, Founder Cien Chiles
“What have you done for me lately?
It amazes me that the big boys are taking the time to invest in us small founders.
Maybe it’s for us to remember them when we are bigger?
Maybe it’s for showing a good balance sheet?
Or actually, maybe they just get it!
They have so much to give, and they want to be there for us in this crazy ride…
✨The rest will follow!Thank you NIQ for this beautiful, delicious evening.”
Tal Garden, Founder FUN Sesames
Though many institutions try to create useful founder-centric events, NielsenIQ dinners and events are a step above and beyond. NielsenIQ has the industry knowledge and data to help create highly informative and useful events for founders and food executives. This is what the industry needs. Data, not fluff.
Abraham Kamarck, Founder True Made Foods
A very big thank you to NielsenIQ for recognizing the importance of accessibility to consumer insights and market data for businesses of all sizes. Knowledge is power and the work that you do to support the innovation ecosystem matters. We appreciate all you do for Founders!
Thyme Sullivan, Co-Founder, UNICORN
The NIQ Founders Roundtable events are hosted in natural food hubs, including Boulder, Austin, Boston, Chicago, San Franciso, Los Angeles, San Diego, Anaheim @ Expo West and New York. Past guests have included Whole Foods, UNFI, Good Food Holdings, Wakerfern, Door Dash, Amazon Fresh and Advantage Solutions executives.
Unlock the Power of Data
For 100 years, NIQ has been the leader in data. It’s not just our expertise, it’s our passion. We believe data is the heartbeat of informed decisions, and we’re here to share that love with you. See what truly matters to your business and make smarter decisions with NIQ data on your side.
The NIQ Founders Pitch Slam brings together some of the most innovative and transformative emerging CPG brands, challenging an elite set of founders to pitch their companies to industry insiders and business leaders as they vie for a first-place award of more than $550k, including a $50,000 cash prize and in-kind prizes.
This competition is an electrifying showcase of innovation, drawing the boldest and brightest consumer packaged goods (CPG) brands. With only minutes to impress the panel of industry titans, contestants have 5 minutes to present their revolutionary products that disrupt the market.
Embracing change and forging new paths, the NIQ Founders Pitch Slam inspires a future where innovation reigns supreme.
NielsenIQ Beauty Trailblazer Program
Creating Equity in Access to Data for Minority-Owned Beauty Brands
Leveling the playing fields for emerging Brands, Byzzer was created to give brands of all sizes the Full View™
Emerging and growth brands can try out Byzzer powered by NIQ for free. Start revealing your pathway to growth using our FREE DATA with no commitment needed.
Signing up gets you access to 3 free reports and a weekly alert, including:
Category and Brand Trend Report
The Category and Brand Trend Report lets you understand key measures like your growth and velocity over time vs. the category.
Top 10 Lists Report
Our Top 10 Lists Report lets you identify the top-growing markets and top growing brands in your category.
Competitor Comparison Report
With the Competitor Comparison Report, you can highlight sales, pricing, velocity, distribution, and promotion activity for up to 10 brands.
Alerts
Use Alerts to get weekly updates on market performance or another topic of your choice right in your inbox.
