Ultimate Guide to pricing & Promotion

New Game. New Rules.

Without data, ongoing dynamic economic forces and effects on consumer buying behavior will make pricing and promotion challenging, if not impossible, to get right.

Download our free guide for an in-depth examination of pricing and promotion strategies that are effective today, as well as how these strategies have yielded successful outcomes.

Additional Pricing & Promotion Materials 

Building a successful Pricing and Promotion strategy can be challenging. Between inflationary pressures and shifting consumer behaviors, CPG brands have a lot to consider.

Download our free infographics below to get started on building better pricing and promotion strategies.

Whether you want to balance sales and margins or optimize your promotions, listen to the Need to Know podcast to learn more.

Leading CPG brands like you told us what you need to know about Pricing & Promotion right now — our NIQ experts respond.

Balance Sales vs. Margins

Pricing & Promotion Teaser

It’s a challenge, but NIQ has ways for CPG manufacturers to find this delicate balance to keep pace in a shifting market place. 

Craft Effective Promotions

In the pre-pandemic market, nearly 1/3rd of sales were made on promotion. Yet, more than half of all promotions resulted in little to no sales lift.


Need to Know

Live Q&A Event

Have more questions?

Connect with hosts Erica Harrison, VP Analytics and Steve Zurek, VP Thought Leadership.