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AI Powered Qualitative Research
Uncover human truth at AI speed
Combine the emotional depth of qualitative insights with the speed, scale and intelligence of AI to transform consumer understanding into actionable strategy
Get human insights at the speed and efficiency of AI
NielsenIQ AI Powered Qualitative Research is comprised of three capabilities that help brands identify emerging behaviors, motivations, cultural shifts and jobs-to-be-done. By engaging real consumers through multimedia responses and contextual feedback, NielsenIQ AI Powered Qualitative Research enables you to validate concepts, co-create ideas, and fuel your next growth strategy.
Capabilities:
- AI In-Depth Interviews
- AI Ethnographic Research
- Research Communities
1
AI-Driven Interviews & Analysis
Large language models accelerate learning and amplify human voices throughout the research lifecycle. Our AI becomes smarter and more attuned to human nuance with every study and respondent interaction.
2
Multimedia Engagement
Respondents interact with various media types like AI chats, text, video, and voice responses to provide richer, in-depth insights.
3
Expert Consultation
NielsenIQ’s Qualitative Research & Creative Strategy team is comprised of industry experts from across the globe. Leverage years of qualitative research expertise alongside AI capabilities to boost growth and understanding like never before.
Speed & Scale
Complete qualitative research in days, not weeks.
Cost Efficiency
Gather real human feedback at a fraction of traditional costs.
Depth of Insights
Video, voice and text exchanges deliver up to 200% more insights than text-survey-only studies.
Bias-Free Interaction
Participants feel more comfortable when interacting with AI. Respondents are more likely to give honest feedback.
Featured Capability
AI In-Depth Interviews
Conduct in-depth qualitative interviews in days, with dynamic and adaptive AI conversations.
Featured Capability
AI Ethnographic Research
Capture real-time qualitative behaviors and context through immersive multimedia tasks.
Featured Capability
Research Communities
Engage with pre-built online communities for multi-day activities and deeper qualitative behavioral insights.
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