Education
Black Friday Success Starts with Discoverability
Learn how product content can boost discoverability and drive sales during Black Friday, Cyber Monday, and the holiday season.
Tech and Durables Channel Tools
On-site solutions: Product selectors, Buy now button, Search & sort functionality
Previously GfK Etilize
Smarter Product Journeys Start Here
Whether you’re a brand, distributor, or retailer, today’s digital shelf demands more than just product listings, it requires seamless, intelligent experiences that drive discovery, comparison, and conversion.
At NIQ Brandbank, we equip you with a powerful suite of content-driven commerce tools designed to improve how your products are found, evaluated, and bought across every channel and touchpoint.
From intuitive product selectors and dynamic “Buy Now” buttons to advanced search and sort capabilities, our solutions help you:
- Reach customers faster
- Deliver consistent, content-rich experiences
- Unlock actionable insights to stay ahead of the competition
Product Selector
Are your products easy to find?
As B2B, B2C and D2C e-commerce continues to grow, brands and distributors need to ensure that their products are reaching their network partners promptly with great content and are easy to discover and purchase.
Our Product Selector is a simple-to-integrate web application rich in features and even helps with analyzing your customers’ shopping behavior through actionable stats and metrics.
Find and Compare with Confidence
Easily find and compare products with a simple keyword search. Whether you’re replacing end-of-life SKUs, benchmarking against competitors, or identifying product upgrades, selectors give you the insights you need quickly.
See Where and How Your Products Compete
See where your products are sold, compare pricing across retailers, and view up-to-date stock availability. Dive into detailed specs and enhanced content, including A+ pages, images, videos, accessories, and upsell options.
Track Performance and Connect with Sellers
Connect with sellers listing your products and track performance through rich analytics that show product visibility and shopper engagement.
Designed for brands and retailers who need to act quickly, stay competitive, and make informed decisions.
Key capabilities include:
- Real-time inventory and pricing visibility
- Competitive product and spec comparisons
- Access to enhanced content and media
- Partner discovery and performance insights
- Fully customizable to meet your unique requirements
Back to top
“Buy now” Button
Turn online interest into sales with our dynamic “Buy Now” button, designed to link your website visitors directly to your channel partners’ product pages. Whether it says, “Buy Now”, “See Pricing”, or any custom call-to-action, this button improves the customer experience, boosts conversions with just one click.
For vendors, integrating this feature directly on your product pages gives shoppers real-time access to pricing, availability, and retail options from authorized sellers. It not only reduces friction in the buying journey but also strengthens your relationships with channel partners by driving qualified traffic their way.
With just one click, your customers get the information they need, and your brand gets increased sales and loyalty.
Search & Sort
Enhance product discovery and streamline the shopping experience across your entire reseller ecosystem with our integrated Search & Sort functionality. Built on a flexible API platform, this solution empowers Network Owners (typically distributors) to manage advanced search and filtering tools across multiple partner websites from a single administrative hub.
Key benefits include:
- Improved discoverability: Help customers quickly find exactly what they need, increasing engagement, satisfaction, and conversions.
- Consistent user experience: Ensure a seamless and branded shopping journey across your entire network, regardless of platform or partner.
- Powerful filtering options: Enable users to search by brand, category, price, availability, or any custom product attribute.
- Real-time data access: Pull live data from your active catalogs to keep product information up to date.
- Scalable integration: Easily deploy across dozens or hundreds of sites—ideal for large distribution networks and eCommerce ecosystems.
This solution simplifies back-end management while delivering superior front-end experience across every touchpoint in your sales network.
Back to top
Ready to Power Up Your Product Content Experience?
From product discovery to purchase, our channel tools are built to drive engagement, simplify buyer journeys, and boost your bottom line.
Education
Smarter Shopping: AI’s Role in Evolving Product Content Expectations
Discover how AI is transforming retail with smarter shopping experiences, dynamic product content, and personalized recommendations for today’s consumers.
Education
Back in Session: Winning the Tech Rush This Peak Season
Optimize your digital shelf with engaging product content to win 2025 back-to-school and WFH shoppers this peak season.
Education
Win the Digital Shelf This Holiday Season
Boost your holiday sales with our free guide to seasonal product content. Learn 5 steps to win the digital shelf this Christmas.