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gfknewron: One platform, total clarity.

Manufacturers and Retailers can leverage the power of data-driven insights for better, faster decisions.

Act fast on decisions that matter with gfknewron

gfknewron supercharges your ability to access and utilize key business intelligence across your entire organization. By interpreting market, consumer, and brand data, you’ll have a comprehensive view of your company’s performance and how it stacks up to your competition. 

Built on the world’s most comprehensive point of sales data and consumer insights, and enhanced with industry and data expertise, gfknewron gives you the tools you need to outpace your competitors and position your company at the forefront of innovation.  

One platform, total clarity. 

Make informed decisions with the industry’s leading point-of-sales (POS) market measurement and advanced analytics. Understand the “Who” and “Why” behind consumer behavior with insights from the world’s largest recent buyer survey.

gfknewron Market

Create the right opportunities.

Monitor your performance. Act first on growth opportunities. Outperform competition.

Cut through the noise with always-on insights from the world’s most comprehensive sales tracking data.

gfknewron Predict

Build the right strategies.

Optimize revenue. Forecast market potential with predictive analysis. Validate tactics and strategies.

Mitigate risks and maximize future growth with scenario-planning tools powered by advanced machine learning. Plan your future based on the world’s most comprehensive POS data.

gfknewron Consumer

Understand your shoppers. Generate demand. Maximize ROI.

Delve into the buying behaviors of your target audience to understand how to position your brand at the forefront of their minds. Work from the ultimate combination of consumer knowledge: survey input calibrated against market data.

Forrester study: gfknewron delivers 345% ROI and an investment payback in less than 6 months.

Improve operational efficiency, decision-making, profitability, and market value with a data-driven market intelligence program. 

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Access more data for clearer decisions

50+

countries covered

100,000+

retail data partnerships

180+ Million

products tracked

Murat Sirlagan – Head of Key Accounts and SDA Growth

BSH Turkey

“Using gfknewron has saved us a lot of time and effort, through providing our teams with granular detailed insights within seconds, which has positively impacted our decision-making strategy based on the valuable data updates such as promotion, distribution, and planning.” 

Marwan El Kott – Electronics Marketing Director

El Araby

“From my long experience working with GfK and seeing the value they offer, I can confidently say that using gfknewron has allowed us better, quicker, and more focused access to data insights and intelligence. It has become our go-to tool: in just two to three minutes, I get the kind of insights I need to prepare a report and make timely decisions. We cannot wait to unleash all of its powers and are super-excited to start using prediction features as well.” 

Amit Shah – Head of Commercial Analytics

Currys

“gfknewron Consumer for Retail has been invaluable in providing us with quarterly updates on changing customer needs and preferences. Currys have now been using this tool for the past year and the insights from the tool have been appreciated across the organization including teams working on ranging, and marketing campaigns; and it’s provided an additional dimension to the POS data. 
The fact that the tool is easy to use and intuitive has been key, as it’s enabled us to roll out quickly across the teams – with GfK on hand to provide training support where it was needed.” 

Oliver Theurich – Peripherals Lead – Central Europe

HP Germany

“Based on my experience, the gfknewron platform is an absolute outstanding data intelligence tool for peripherals products in the consumer market. I am overwhelmed by the quality of the user experience and content and look forward to more to come.” 

Andrew Gooch – Senior Product Manager

Belkin Limited

“From the product management side here at Belkin, we find great value in GfK data. The new gfknewron platform has allowed us to access the intelligence in a much cleaner, quicker, and efficient manner. The market intelligence selection on the side panel is extremely informative and takes us straight to the information we need. Being able to click through Brands, Products, and Segmentation, as well as a general overview, makes our job that much easier when preparing for presentations and analysis. Overall, I am incredibly impressed with the new platform and am excited at the prospect of using this tool moving forward.” 

Gianpiero Morbello – Head of Brand & IoT

Haier Europe

“As an innovator ourselves, we appreciate the foresight and thought that has gone into the development of gfknewron, a tool we believe will revolutionize the delivery of market intelligence. It’s essential for us that all our partnerships add value to our end consumers, and this is a prime example of such a relationship. Not only does it give us real-time access to the latest data to help us continually improve our performance in market, but it has become our go-to source to inform our approach to innovation, which is an important market differentiator for us.” 

Juan Ignacio Monge – TV/AV Marketing Director

Samsung Spain

“We used gfknewron to track the size of the market. Our assumption was that market will decrease, but instead of this, market is increasing. In gfknewron we can see where we are playing and what are other brands doing—for example, by inch, price segment, resolution, etc. One example is the decrease of OLED ASP in market and their distribution increase by new brands. Another thing that we used is for watching new local brands, where are they selling or pushing new models, and if they are overlapping with any of our models.” 

Arun Bhatove – Head of Marketing

Hisense UK

“By working with GfK across their consumer intelligence data sets, we have seen exponential growth and are more confident than ever in our decision-making and future direction.” 

Li Ruiqing – Product Manager

Haier Vietnam

“Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The promotion planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.” 

Mick Xiaowei – General Manager

Midea Europe

“At Midea, we regard gfknewron as our go-to gold standard source of actionable, meaningful business intelligence. At a management level, we rely on it to support our vision and to create strategy, and our team uses it to devise and implement the tactics that bring those to life. With high-frequency data updates and recommendations, it is simply great for competitive benchmarking, perfecting our pricing, and creating winning product launches. Simple to use, gfknewron’s intuitive design gives us rapid access to the very latest intelligence, enabling us to act fast to stay ahead of the market.” 

David González – CE Business Insights Analyst

Samsung Spain

“We used the data to track Samsung and other brands on a weekly basis. In particular, it was really important to track the pricing of local brands to understand the new opportunities in market or the distribution. Based on this new information, I adjusted my strategy to compete at the price points of these local brands or reallocate product, in order to directly take share from them.” 

Andrew Line – Head of Consumer PC & Visuals 4P

Lenovo UK and Ireland

“GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.” 

Benedict Kober | CEO Euronics Germany

Euronics Deutschland eG

“The markets for consumer electronics and home appliances are constantly changing. New technical innovations permanently bring new challenges to medium and long-term planning. In areas where the electrical retailers are confronted with numerous changes in consumer behaviour, EURONICS Head Office helps its members to be able to act in a market and target-group- oriented manner at all times.The GfK retail panel data and the recommendations based on them not only ensure more transparency, they also form one of the most important foundations for us in long-term strategic planning. Regardless of whether it is a question of decisions in the area of product range, purchasing or marketing or also the qualification measures for our member companies: the GfK partner programme always helps us at Euronics to make the right decisions faster and more efficiently.” 

Directory of Italy and Spain Consumables

Amazon

“In today’s fast-changing world, each decision must be supported by facts and evidence. GfK is a reliable partner to help us face this journey.” 

Thiago Rímoli – Market Intelligence Coordinator

Magazine Luiza

“gfknewron is a huge product evolution – our commercial teams will really benefit from direct access to easy-to-manage data and be able to self-serve their needs with new and different types of analyses thanks to its flexibility.” 

Henrik Gade Andersen – Purchase Manager and Lead Buyer

Kvik A/S/Ballingslöv International

“We rely on GfK to provide us with objective data that represents all the markets we operate in. Armed with accurate and up-to-date market share data, we can evaluate our performance against the wider market, and drill down into specific categories, and as well as compare ourselves to the competition using one reliable, independent source.During quarterly conference calls with GfK’s experts, we are able to discuss past and emerging sales trends and understand the ‘why’ behind the ‘what.’ This customized intelligence feeds into planning our sales activity so is central to what we do. I believe the combination of data and expertise to interpret it has been an important factor in supporting Kvik’s growth.” 

Stefano Polla – Commercial Director

Euronics Italy

“We rely on GfK to provide us with objective data that represents all the markets we operate in. Armed with accurate and up-to-date market share data, we can evaluate our performance against the wider market, and drill down into specific categories, and as well as compare ourselves to the competition using one reliable, independent source.During quarterly conference calls with GfK’s experts, we are able to discuss past and emerging sales trends and understand the ‘why’ behind the ‘what.’ This customized intelligence feeds into planning our sales activity so is central to what we do. I believe the combination of data and expertise to interpret it has been an important factor in supporting Kvik’s growth.” 

Unlock greater clarity to unleash your company’s full potential

Act at speed

Remove data silos so you can spot the right signals early—then adjust, pivot, and address challenges at the speed of thought. 

Do the work you love

Spend your energy on strategic actions with the biggest impact. We make formatting, visualizing, and data-crunching a thing of the past. 

Speak the same language

Collaborate effectively with democratized data access across your organization. Develop confidence to enact bold strategies with input from your entire team. 

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