Analysis
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Reach the right audience with gfknewron Consumer for Retail
Understand your consumers’ behavior to redefine your success.
To captivate your target audience and drive demand, you need to acquire a richer understanding of their beliefs, attitudes, and shopping behaviors. Utilize the ultimate combination of knowledge—survey insights calibrated against market data— to supercharge your ROI and position you and your range ahead of the competition.
Stay ahead of ever-changing consumer behavior with gfknewron Consumer.
Steer purchase decisions
Assess consumer journey to drive sales and new opportunities
Unlock your full potential
Decode your market performance and consumer perceptions to forge powerful strategies for retention and conversion
Enhance retail strategies
Maximize category growth by using shopper insights for enhanced collaboration with your supplier
Target relevant shopper audiences
Benchmark performance to optimize positioning and align with your consumers’ needs
66%
of consumers expect businesses to know their expectations
source: Salesforce
$65 million
additional net income from a 10% increase in data accessibility
source: Forrester
20x
more likely to acquire new customers if you’re a data-driven business
source: McKinsey Global Institute
Gain deeper insights, measure success, and refine strategies
- Deep dive into shopper behaviors
Understand shopper spending and create tailored marketing strategies. Optimize touch-points and quickly adjust to changing trends to maximize sales. - Increase customer loyalty
Monitor brand performance at each purchase stage, and prevent churn. Enhance customer experiences and align shoppers perceptions with your objectives. - Master the retailer landscape
Analyze brand share and consumer spend against your competition to optimize your ranging strategy.
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State of Tech & Durables
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NIQ Shopper Trends 2024
Decode the evolving retail landscape and store performance to forge retention and conversion
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gfknewron: One platform, total clarity.
Manufacturers and Retailers can leverage the power of data-driven insights for better, faster decisions.
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Translate data into action with the Full View™ for retail
Uncover pathways to growth with a new era of intelligence, powered by the most complete data, advanced technology, and retail expertise.
