E-commerce Measurement
NielsenIQ's E-commerce Measurement unlocks the most exhaustive brand and merchant sales data within the fast-growing online channel
NielsenIQ's E-commerce Measurement unlocks the most exhaustive brand and merchant sales data within the fast-growing online channel
Utilize web eye-tracking and neuroscientist consultation to evaluate the performance and differentiation of a package design while exploring how shoppers perceive a package design both on the shelf
Accurately predict sales for new products or refreshed brands with superior accuracy and recommendations focused on maximizing revenue across different marketing strategies
NielsenIQ's Global Snapshot provides access to always-on, flexible reporting for international markets to strategically enter new territory
Gain insights into isolated trade areas and prioritize in-store investments and assortment planning with NielsenIQ's MicroTargeting
Over time, categories and shoppers evolve. Uncover the strengths and weaknesses of your packaging versus the competition
Simulate product assortment changes, alternative pricing scenarios, pack size changes, new price-pack architecture, and new promotions