2024: Year in review

The Consumer Packaged Goods (CPG) and Tech & Durables (T&D) industries saw growth in 2024 that was largely driven by product innovation and e-commerce expansion. Despite slowing inflation, consumers continue to demonstrate purposeful spending, focusing primarily on what gives them a sense of prosperity and well-being.

To stay ahead of the trends that shaped evolving shopper behavior, CPG and T&D manufacturers and retailers used NIQ insights to understand where opportunities existed across industries. Here are this year’s top 10 NIQ stories.

Looking ahead

In 2025, we’ll have an eye on the new and evolving trends—from the rising importance of retail media networks and demographic shifts in advertising strategy, to what the future of sustainability looks like and how to win with conscious consumers—that matter most for your business. Sign up below to keep current on our best insights and reports.