2024: Year in review
The consumer packaged goods (CPG) and Tech & Durables (T&D) industries saw growth in 2024 that was largely driven by product innovation and e-commerce expansion. Despite slowing inflation, consumers continue to demonstrate purposeful spending, focusing primarily on what gives them a sense of prosperity and well-being.
To stay ahead of the trends that shaped evolving shopper behavior, CPG and T&D manufacturers and retailers used NIQ insights to understand where opportunities existed across industries. Here are this yearโs top 10 NIQ stories.
Looking ahead
In 2025, we’ll have an eye on the new and evolving trendsโfrom the rising importance of retail media networks and demographic shifts in advertising strategy, to what the future of sustainability looks like and how to win with conscious consumersโthat matter most for your business. Sign up below to keep current on our best insights and reports.
Stay ahead by staying in the loop
Donโt miss the latest NIQ intelligenceโget The IQ Brief in your inbox.
By clicking on sign up, you agree to our privacy statement and terms of use.
