Analysis
Brand Strategy
Discover our extensive range of insights on Brand Strategy, designed to help you navigate the complexities of building and maintaining a strong brand. In today’s competitive market, a robust brand strategy is crucial for differentiating your business and fostering customer loyalty. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on the latest trends and best practices in brand management. Learn about the importance of brand storytelling, the role of digital marketing, and the impact of consumer perceptions on brand equity. Explore strategies for brand positioning, rebranding, and managing brand crises.
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Displaying 294 results
Analysis
It’s time for facts, not fear: Asian Americans are doing their part
Analysis
Tracking the unprecedented impact of COVID-19 on U.S. CPG shopping behavior
Analysis
COVID-19: Tracking the impact on FMCG, retail, and media
Analysis
From the field: NielsenIQ Pakistan offers personal insight on shopping trends amid the COVID-19 outbreak
Analysis
From the field: Nielsen South Korea offers personal insight on shopping trends amid the COVID-19 outbreak
Analysis
Multicultural influences are shifting American appetites during the Super Bowl (and beyond)
Analysis
Bursting with new products, there’s never been a better time for breakthrough innovation
Analysis
How the coffee category became a hot bed of innovation for the U.S. grocery market
Commentary
Brands, it’s time to wise up to women
Analysis
Gen Z sustainable consumers go digital—and use activism to shape a smarter market
Education
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Report