
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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COVID-19 fuels a 50% increase in omnichannel retail shopping across the U.S.

China’s shifting retail landscape signals the permanence of change post-COVID-19

A guide to winning in store in 2021

Recalibrating for diminished growth: Resolutions for 2021

Predicting the online shopper shifts driving e-commerce momentum

Central London groceries see huge sales decline as city workers become home workers

Digital games earned $3.9B worldwide between Black Friday and Cyber Monday, a decline of 10% year-over-year

Shop-Shifting: Recalibrating for the re-routed spread of spend
Age Before Beauty: How Beauty Retailers Can Use Customer Age to Improve Personalization

Thriving through disruption panel: A new playbook for CPG & retail advertisers
