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Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
Displaying 1054 results
Analysis
Consumers are looking for value, but it’s not a race to the bottom
Education
Consumption is always on, but can your research keep up?
Report
Syndicated Studies & Research: Unlocking Recessionary Consumption
Analysis
Rerouted consumer spend sees a radical shift in top-performing stores in South Africa
Commentary
Two Simple KPIs to Help Crack Your Personalization Campaign ROI Results
Analysis
Low-income shoppers present a unique omnichannel opportunity in beauty and personal care
Education
Technology adoption is driving an e-commerce boom, with huge implications for CPG
Education
Holiday promotions in a pandemic: Focus on health, safety offers creative opportunities
Analysis
Unlocking consumption: Four consumer groups driving spend
Analysis
Home for the holidays: In-home consumption will drive FMCG sales this Lunar New Year
Commentary