
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Consumers are looking for value, but it’s not a race to the bottom

Consumption is always on, but can your research keep up?

Syndicated Studies & Research: Unlocking Recessionary Consumption

Rerouted consumer spend sees a radical shift in top-performing stores in South Africa

Two Simple KPIs to Help Crack Your Personalization Campaign ROI Results

Low-income shoppers present a unique omnichannel opportunity in beauty and personal care

Technology adoption is driving an e-commerce boom, with huge implications for CPG

Holiday promotions in a pandemic: Focus on health, safety offers creative opportunities

Unlocking consumption: Four consumer groups driving spend

Home for the holidays: In-home consumption will drive FMCG sales this Lunar New Year
