Consumer Packaged Goods - NIQ

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Innovation under pressure

Precision in Practice: Navigating the New Era of SNAP Compliance

girl working on the computer

Decoding America’s Great Consumer Split: Inside the New K-Shaped Economy

Analysis , Report

Premium Soft Drinks in 2026: How moderation, premiumisation and discovery are redefining growth

Valentine’s Day ’26: Love Re-Budgeted

Map of the Month: NIQ Purchasing Power, Germany 2026

Spirits rise in happy Christmas and NYE for drinks sales

Winning The Online Shopper: Muller’s journey to optimizing product content with NIQ Brandbank’s Shopper Experience Platform.

From Value to Vibe: How moderation, preference, and new drinkers are reshaping US Beverage Alcohol

What does 2026 have in store for Drinks trends and Hospitality Operators?

Packaging That Wins

Dry January in the US On-Premise: How beverage brands can win