
Pricing & Promotion
Uncover our detailed insights on Pricing & Promotion, where we explore the latest strategies, trends, and best practices in optimizing pricing and promotional activities. Effective pricing and promotion strategies are essential for driving sales and enhancing profitability. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how to effectively drive sales and enhance profitability. Learn about the latest tools and techniques for dynamic pricing, promotional planning, and discount management. Discover how data analytics can help you understand consumer price sensitivity and optimize your pricing strategies. Stay informed about the impact of economic conditions and competitive pressures on pricing and promotion.
For more information on how our solutions can support your pricing and promotion strategies, visit our Pricing & Promotion Solutions page.
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World Cup 2022: FMCG trends to watch

Why CPG companies need a data-driven strategy

Fading beauty: Inflation’s impact on premiumization strategy

Webinar: The State of FMCG in Asia Pacific and Taiwan, 2022

Small businesses need to listen to the preferences of brand buyers

How has inflation impacted consumer behavior?

NielsenIQ Activate unveiled at C360 to navigate the evolving retail media landscape

How Asia Pacific FMCG companies can manage inflationary pressures in 2022

The state of FMCG in Asia Pacific and the keys to winning

3 Useful Metrics to Optimize Your CPG Trade Promotion Spend
