Analysis
Shopper Marketing
Displaying 214 results
Analysis
Asian Americans’ buying power is even stronger within beauty and personal care
Infographic
Making sense of the newly fragmented beauty and personal care landscape
Education
Recap: Let shoppers lead the way to in-store growth
Education
How to develop shopper-led plans to grow in-store revenue
Multimedia
Tackling omnichannel’s challenges: NielsenIQ chats with podcast Omni Talk
Analysis
Unpacking successful strategies for Canada’s growing e-commerce market
Education
Surveying the post-Covid ‘new normal’ across global markets
Education
The conversion conundrum: Analyzing sales leakage through an omnishopper lens
Commentary
Instacart: The good, the bad, and the ugly for grocery retailers
Education
The incrementality opportunity: Finding value in shifting omnichannel sales
Education