Analysis
Seasonal Shopping Insights
Discover the growth opportunities that commercial, seasonal, and other special shopping occasions can deliver for your brand.
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To get the Full View™ of consumer buying behavior, Consumer Packaged Goods and Tech & Durables manufacturers and retailers need to closely monitor what happens during seasonal, cultural, and regional shopping events.
These occasions—often holiday-driven—are more than just seminal moments to boost sales. They present an opportunity to determine if pricing, promotion, and other retail strategies are paying off for different industries, in different regions, across different consumer demographics. They serve as periodic signposts that chart consumer behaviors and preferences as trends play out in a constantly evolving market. And they offer an opportunity to observe how key cultural and regional differences affect sales.
To succeed in today’s global omnichannel environment, manufacturers and retailers must understand what drives consumer behavior and exceed consumer expectations at every point along their path to purchase.
Consider NIQ’s Seasonal Shopping Insights hub your source for the latest market performance data and insights to empower tomorrow’s growth. Bookmark today—and revisit often!
The Ultimate Guide to Omnichannel
To earn consumers’ business, brands must deliver a seamless customer experience across seven omnichannel touchpoints.
Latest Content
Countdown to the Holidays: Key Dates that matter for Beverage Brands
From Halloween through New Year’s Eve, each holiday brings unique opportunities to activate your portfolio and influence shopper behaviour. Here’s what you need to know to make the most of the festive season in the US.
Holidays spark joy and spending: Global celebrations, local impact
Holidays are powerful demand drivers—but their influence on CPG spending varies by region and tradition. NIQ’s Holiday Shopping Index reveals how seasonal treats, traditions, and behaviors drive demand across regions—giving marketers the clarity to act on what matters most and when.
Commercial Shopping Events
Black Friday & Cyber Monday
Analysis
Cyber 5 Preview: eCommerce Impacts the Holiday Shopping Surge
“The term ‘Cyber 5’ reflects the extended promotional period that defines today’s holiday shopping environment and underscores the importance of eCommerce within it. Retailers and brands should not overlook eCommerce during this time, as online sales volumes have scaled substantially
across many categories and increasingly influence in-store behavior.
17 December 2024
Prime Days
Prime Big Deal Days: The Unofficial Start of the Holiday Season
“Amazon launched Prime Big Deal Days four years ago as a strategic extension of Prime Day, aiming to replicate its success with a second, curated shopping event. Historically, the event has delivered strong sales volumes and served as an effective inventory reset ahead of the critical holiday season. This year, expect continued reinforcement of the Prime membership value proposition, alongside promotion of Amazon initiatives such as its Rufus AI shopping assistant and same-day delivery capabilities.” Jack O’Leary, Director, eCom Insights, NIQ
Prime Day 2025: What happened and what to do next
Prime Day 2025 is officially in the books. Now comes the real work: understanding what worked, what didn’t, and how to sharpen your strategy for the next big moment.
90 seconds with NIQ: Prime Day 2025
Jack O’Leary, NIQ’s Director of eCommerce Strategic Insights, shares initial observations about shopping behavior during Amazon’s Prime Day event.
Prime Day 2025: What you need to know
Bigger, Longer, Stronger. Amazon has doubled the length of Prime Day 2025, extending the event to mirror other major retail promotions and capture early summer demand – set to drive massive engagement—especially for manufacturers and competitors.
Festive Seasons: Cultural & Religious
Thanksgiving
Analysis
Setting the Thanksgiving Table: How U.S. Consumers Will Celebrate, Spend, and Save for 2025
Thanksgiving remains one of America’s most enduring traditions, celebrated in nearly every household across the country. In fact, in 2025, 92% of U.S. consumers say they plan to mark the holiday in some way.
17 December 2024
Halloween
Halloween 2025: Adapting to a Season of Frugality and Flexibility
Halloween remains a bright spot for U.S. shoppers—75% plan to buy by mid-October. It’s a key moment for brands to deliver joy, creativity, and value. Success lies in offering products that feel fun and festive, without stretching budgets.
Ramadan
Ramadan 2025: 30 Days. 30 Insights. Smarter Decisions.
Ramadan drives distinct shifts in FMCG and Tech & Durables shopping. Consumers prioritize value, promotions, and timely offers—making it a critical window for brands to act. With the right strategy, businesses can turn seasonal demand into lasting impact.
Analysis
Pre-Christmas trading provides a welcome boost to Bars, as wider market sees more modest growth
Commentary
Countdown to the holidays: Festive trends predict a happy new year for the US On Premise
Analysis
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Report
Winning the 2026 Indonesia Eid Festive Shelf: Learnings from 2025
Education
Holiday Grocery Outlook 2024: What Consumers Want
Seasonal Shopping Occasions
Analysis
Back to School 2025: Consumer Shifts Brands and Retailers Can’t Ignore
Back-to-school 2025 blends digital and physical retail, as parents and students seek both value and self-expression. Success depends on aligning marketing…
29 July 2025
Analysis
Father’s Day
When shopping for Father’s Day, most consumers buy for their dads—but many also pick up gifts for spouses, relatives, and friends. Brands that reflect this broader gifting mindset in their product mix and messaging can connect…
28 May 2025
Analysis
Mother’s Day
Mother’s Day remains a major retail moment, with most FMCG purchases happening in the weeks leading up to the holiday. Shoppers browse across digital and physical channels before buying…
14 April 2025
Total Visibility. Smarter Growth.
From in-store to online to social, NIQ’s Omnichannel Commerce solutions deliver unmatched visibility across CPG, Tech, and Durables. Understand where you stand today—and how to grow tomorrow—with precise omnichannel measurement.
Talk to our experts
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Related Insights
Analysis
Clicks to Carts: How Online Shopping Is Reshaping FMCG in Canada
Infographic
Cyber 5 Preview: eCommerce Impacts the Holiday Shopping Surge
Infographic
Prime Big Deal Days: The Unofficial Start of the Holiday Season
Analysis