Brandbank Augmented Reality
Explore Brandbank Augmented Reality—visualize products in 3D, enhance e-commerce, and boost customer engagement with immersive experiences.
AI Ethnographic Research: Capture Real-Time Consumer Behaviors
Uncover real-time consumer behaviors, shopping habits, usage patterns and lifestyle insights – helping brands understand the full consumption journey at scale.
Where AI meets empathy in consumer research
NielsenIQ AI Ethnographic Research is a tool designed to uncover behavior, usage dynamics, shopping habits, consumption journeys, and lifestyle patterns in real-time and on an ongoing basis.
Studies can run for a few days or extend over longer periods, providing continuos visibility into authentic behaviors and moments. By integrating emerging themes with our advanced social listening platform, we assess potential, reach, engagement, and conversations-delivering a comprehensive view of consumer trends and lifestyle patterns.
Discover New Opportunities
Identify unmet Needs and whitespace for innovation through real-time observation of consumer behaviors
Gain Deep Inspiration
Understand what drives consumer choices in the moment to spark fresh ideas and build stronger concepts.
Localize and Personalize Solutions
Adapt product strategies by observing authentic habits and behaviors across different markets
Connect to Real-Life Moments
Link your offerings to meaningful consumer experiences by uncovering pain points and lifestyle patterns.
Featured Capability
AI Powered Qualitative Research
Leverage the power of AI to boost you speed and scale of
qualitative research.
Featured Capability
AI In-Depth Interviews
Conduct in-depth qualitative interviews in days, with dynamic and adaptive AI conversations.
Featured Capability
Research Communities
Engage with pre-built online communities for multi-day activities and deeper qualitative behavioral insights.
Tech and Durables Channel Tools
Products / Tech and Durables Channel Tools Products
Product Insights
Unlock millions in new revenue opportunities with NIQ's robust product attribution offerings. Our Product Insights solution suite provides you with the Full View into health and dietary interests, …
Spex Retail
Products / GfK Spex Retail Products We build accurate and comprehensive product data catalogs, using our global retail panels. These catalogs are ideal for retailers, online shops and …