Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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What’s driving the future of retail?
The state of snacking in the U.S.
How has inflation impacted consumer behavior?
The brand balancing act of small and medium-sized businesses
How consumers shopped Amazon Prime Day 2022
Webinar: Tracking the full Canadian shopper journey
Can the FMCG industry afford to lose billions from empty shelves?
Total Distribution Points (TDP) & CPG Brands
Optimize your CPG pack design: Why eye tracking doesn’t tell the whole system 1 story
Supply Chain Readiness for CPG Brands