
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Technology adoption is driving an e-commerce boom, with huge implications for CPG

Holiday promotions in a pandemic: Focus on health, safety offers creative opportunities

Unlocking consumption: Four consumer groups driving spend

Home for the holidays: In-home consumption will drive FMCG sales this Lunar New Year

Your Customers Aren’t Butter. Don’t Let Them Churn.

Syndicated Studies & Research: How COVID-19 is shaping the future of personal care
Moving the Needle in Grocery Personalization

Vaccine skepticism means route back to normality may be slower than anticipated

Earn your pet product’s place in a retailer’s assortment using data

Three ways data can help you develop a pet product that sells
