
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Webinar: Food allergy consumer journey and implications for grocery industry

Holiday shopping in 2021 and today’s consumer behavior outliers

Sustainability in a post-Covid world and the emerging “conscious shopper”


8 ways to obtain cultural resonance when building brand equity

What CPG brands can do to capture growth from strong trends in plant-based protein?

4 challenges to increasing brand resonance with modern consumers

Syndicated Studies & Research: Health attitudes and concerns

NielsenIQ Product Insight snapshot: Plant-based protein trends


Better together with omnichannel data: An ecosystem of solutions

The human pet trends driving pet food purchases
