Global - NIQ

Analysis

Consumer Tech: Market estimate for 2026

See our sales growth estimates for 2026 across consumer electronics, IT, home appliances, and telecoms markets.

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Analysis , Report

The next 4 challenges for the DIY industry

GenZ, Online channels, new players... How DIY brands and retailers can take advantage of next big shifts of the market? Download the report now

Analysis

Black Friday unwrapped: T&D sales impact

Explore Black Friday sales trends, regional retail performance, and holiday shopping behavior, powered by NIQ's new Holiday Shopping Index. See how T&D brands and retailers can optimize strategy.

Report

CMO Outlook: Guide to 2026

Discover how CMOs are tackling 2026’s biggest challenges—from ROI pressure to AI integration—and turning disruption into growth. Download the report.

Education

How GLP-1 is Reshaping Consumer Behavior and ...

Explore how GLP-1 medications are reshaping consumer behavior and driving market growth. Discover key insights, trends, and strategic opportunities for brands navigating this evolving landscape.

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Featured

Featured

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Innovation: The Lifeline for Growth

Executive News Brief Germany: Quarterly FMCG Update

European retail in 2024 and 2025

Global State of Health & Wellness 2025

Artificial Intelligence

Artificial Intelligence

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NIQ BEAUTY

The Global Beauty Edit 2026: Trust, Tech & the New Growth Playbook

Smarter Shopping: AI’s Role in Evolving Product Content Expectations

Consumer Jobs-to-be-Done Using Artificial Intelligence Computing

5 applications of AI for the digital shelf.

Will AI-generated advertising disrupt the creative industry?

Brand Strategy

Brand Strategy

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Vision 2026: Turn volatility into opportunity

CMO Outlook: Guide to 2026

Black Friday Success Starts with Discoverability

How GLP-1 is Reshaping Consumer Behavior and CPG Growth Strategies

Consumer Behavior

Consumer Behavior

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Italy On Premise Consumer Pulse Report: November 2025

Korea On Premise Consumer Pulse Report: November 2025

Map of the Month: NIQ Purchasing Power for Coffee, Germany 2025

From bar to brand: How to unlock bartender engagement

Germany On Premise Consumer Pulse Report: September 2025

Data Technology

Data Technology

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Map of the Month: NIQ Purchasing Power for Coffee, Germany 2025

Go Technology Report December 2025: The new age of pub service

Map of the Month: NIQ Retail Centrality, Germany 2025

Business Confidence Survey October 2025

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Education

The Ultimate Guide to Omnichannel

Retailers and manufacturers can leverage data-driven insights to create seamless customer journeys across all channels. Start your omnichannel strategy now!

Health & Wellness

Health & Wellness

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HFSS Regulations Across the UK

women drinking water in a wellness environment

Blurring Wellness Boundaries: When Supplements Meet Food and Beverage

women in a blue background

Re-Imagining Women’s Wellness: From GLP-1s to Sexual Wellness

Riding the Wave of Healing and Grow with Purpose

How GLP-1 is Reshaping Consumer Behavior and CPG Growth Strategies

Industry Trends

Industry Trends

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Five consumer trends shaping US On-Premise Spirit sales

Consumer Tech market growth estimate resets in 2026

Map of the Month: NIQ Purchasing Power for Coffee, Germany 2025

women drinking water in a wellness environment

2026, The Year of Measurable Wellness?

Omnichannel/E-commerce

Omnichannel/E-commerce

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2025 Q3 China CBI index interpretation

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Webinar: Navigating the K-Shaped Economy: Winning Strategies for Retailers and Brands

Case Study: Discover how Nestlé partnered with NIQ to optimize product detail pages for Digital Commerce success.

Christmas in the On Premise 2025

Prime Big Day Deals: Now a Key Fixture in the Promotional Calendar

Pricing & Promotion

Pricing & Promotion

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Vision 2026: Turn volatility into opportunity

Client Academy, Episode 3: Shopper-Centric Portfolio Optimization: Balancing assortment Incrementality

Why Pricing Strategy Matters More Than Tariffs in Today’s Retail Landscape

Making Data Work Harder: Smarter Store Execution for Emerging Brands

Product Innovation

Product Innovation

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Vision 2026: Turn volatility into opportunity

Authenticity + Functionality + Quality is the Path to Premiumization

Breakthrough Innovation Poland 2025: Celebrating Winners and Wavemakers

Spain Pitch Slam Winner

Innovation: The Lifeline for Growth

Male hand holding a price scanner up to the barcode on a package at checkout

Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.

Sustainability/ESG

Sustainability/ESG

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Sustainability in Inflationary Times: What Shoppers Expect Now

Green Gauge® Consumer Study

Almonds falling into milk

Beyond Plant-Based: Trends Reshaping Alternative Milk

Shifts in the sustainability forces shaping Tech & Durables

The IQ Brief: NIQ intelligence, straight to your inbox

Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief . This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.