
Brand Strategy
Discover our extensive range of insights on Brand Strategy, designed to help you navigate the complexities of building and maintaining a strong brand. In today’s competitive market, a robust brand strategy is crucial for differentiating your business and fostering customer loyalty. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on the latest trends and best practices in brand management. Learn about the importance of brand storytelling, the role of digital marketing, and the impact of consumer perceptions on brand equity. Explore strategies for brand positioning, rebranding, and managing brand crises.
For more information on how our brand strategy solutions can elevate your brand’s presence and performance, visit our Brand Strategy Solutions page.
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A sustainability how-to guide for retailers and manufacturers

Becoming shopper-centric: price, promotion and the overall value equation

The Database: Turning shopper disloyalty into brand opportunity

Mindful cosmetics consumers want beauty with heart

Openness and transparency help drive the ‘trust economy’

How not to use NielsenIQ data

How to conduct CPG market sizing

Why you need account-level data to break through to new retailers

Global economic conditions ended 2018 on an upbeat note, but market conditions vary around the world

Will your customer relationships survive infidelity?
