Analysis
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
Displaying 1005 results
Multimedia
Shop-Shifting: Recalibrating for the re-routed spread of spend
Commentary
Age Before Beauty: How Beauty Retailers Can Use Customer Age to Improve Personalization
Multimedia
Thriving through disruption panel: A new playbook for CPG & retail advertisers
Analysis
How U.S. golden stores are benefiting from COVID-19
Analysis
Billions in consumer spending are shifting as COVID-19 forces widespread retail disruption
Analysis
Parisians swap city living for rural retreats, taking millions in consumer spend with them
Education
Plan for peak performance: Use data to improve your shopper marketing and promotions planning
Analysis
Predicting holiday spending across consumer types in the ‘New Normal’
Education
Don’t get delisted: 5 ways to use sales and panel data that will keep your products on the shelf
Analysis
Inside look: How NielsenIQ uses data to help CPG leaders win at e-commerce
Analysis