Make it easy in the On-Premise: Top takeaways from NIQ’s REACH webinar
The new age of selection REACH reveals the scale of the challenges facing operators and suppliers in 2026.…
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
The new age of selection REACH reveals the scale of the challenges facing operators and suppliers in 2026.…
Some key results at a glance: Purchasing power In 2025, purchasing power across the EU continued to grow…
Welcome to your Guide to 2027 Lauren Fernandes, Vice President of Global Content, NIQ For much of the…
The Shift We’re Tracking GLP-1 drugs are no longer a niche story. They are changing what people buy,…
Map of the Month: Millennials, Europe 2025Our Geomarketing Map of the Month for September shows the regional distribution…
Europe Edition 2026/2027: Navigate Europe’s markets with the latest purchasing power and digital maps Learn how updated geodata…
Book a Strategy Call The framing reflects the Perspective’s focus on how consumers may approach the Super Bowl…
Book a Strategy Call This framing captures the core finding that Hispanic shoppers spend 10% more on household…
Insights from NIQ reveals the power of activations in Britain’s On-Premise—but with spending tight and competition fierce, brands…
Average sales in managed venues in the week to Saturday 5 September were 7.6% ahead of the same…
Why flat headline figures hide rapid market change Flat sites and sales NIQ’s data shows how key On-Premise…
Artificial intelligence is transforming the way consumers shop, communicate, learn, and make decisions. But AI adoption is far…