Successful innovation is not only possible – it’s predictable. We offer brands and retailers the foundational, actionable insights and cutting-edge technology to build a deep understanding of customers—what they say, how they think, and what they’re likely to do—to inform faster, more agile innovation decisions.

NIQ’s Innovation solutions, powered by the innovation experts at NIQ BASES, give brands the power to identify the right white spaces, build compelling value propositions, optimize the product experience, and activate with high ROI marketing across markets in any category.  

We combine advanced predictive analytics, the most rigorous and reliable neuroscience in the industry, proprietary benchmark data, expert advice, and modern, agile technology so you can predict market outcomes across the product lifecycle.