Archives

Report

Consumer Outlook: Guide to 2026

Sign up to receive NIQ’s annual Consumer Outlook report. CPG retailers and manufacturers need to plan for 2026 with these shopper and market trends in mind.

Report

The Business Resiliency Playbook

Discover how consumer behavior during economic shocks reveals key signals for building business resilience and guiding strategic planning.

Report

The X Factor: Welcome to the Gen X decade

Uncover Gen X spending habits and consumer trends in 2025 with NIQ’s ‘The X Factor’ report—insights into this generation’s economic power.

Analysis

Decoding global CPG holiday spending

This analysis, powered by NIQ's new Holiday Shopping Index, explores the effects of holiday-related consumer spending on CPG products.

Report

Global Health & Wellness Trends 2025

Why has a once-niche market gone mainstream? NIQ's comprehensive report unlocks trends, shifting consumer expectations, and more. A must-read for brands.

01 04

Featured

View all

Report

Beyond Vitality: Redefining CPG innovation for incremental growth

Artificial Intelligence

View all

Report

Consumer Jobs-to-be-Done Using Artificial Intelligence Computing

Report

5 applications of AI for the digital shelf.

Education

Will AI-generated advertising disrupt the creative industry?

Woman with orange sweater and jeans lying on a couch using her phone

Report

From Click to Conversion. Redefining Personalization with AI

Education

The rise of synthetic respondents in market research:

Brand Strategy

View all

Commentary

The Global Beauty Edit: Finding Category Growth Beyond The Mirror

Education

Making Data Work Harder: Smarter Store Execution for Emerging Brands

Education

Innovation Essentials for Emerging Brands: From Idea to Shelf

Education

Beyond the Basics: Why Product Content is Your Most Powerful Digital Shelf Asset

Consumer Behavior

View all

Report

Consumer Outlook: Guide to 2026

Report

Multicultural Momentum: How Hispanic Consumers Are Redefining Retail Growth

Report

Korea On Premise Consumer Pulse Report: August 2025

Report

Germany On Premise Consumer Pulse Report: July 2025

Commentary

State of Beauty 2025

Data Technology

View all

Report

Foodservice Price Index July 2025

Report

Korea On Premise Consumer Pulse Report: August 2025

Report

The On Premise Draft Opportunity

Premium bar - waiter serving a luxury cocktail

Report

Understanding the modern luxury consumer

Man sitting in front of a computer, looking at the data on his monitor

Education

The Ultimate Guide to Omnichannel

Retailers and manufacturers can leverage data-driven insights to create seamless customer journeys across all channels. Start your omnichannel strategy now!

Health & Wellness

View all

Analysis

The European Online Beauty Retail (R)Evolution

Infographic

From Smoking Cessation to Health Aid: Did Nicotine Patches get a Hot New Rebrand?

A clerk scans products on a shelf in a warehouse store

Report

The Future of Food Colorants

Analysis

Healthy Nation, Healthy Future: Key Food Policy Developments

Analysis

NielsenIQ x Barcelona Perfumery Congress

Industry Trends

View all

Analysis

White sparkles as wine holds BevAl share in the US On-Premise

Commentary

Are you tapping into the habits of Australia’s young book buyers?

Education

Back in Session: Winning the Tech Rush This Peak Season

Report

Foodservice Price Index July 2025

Omnichannel/E-commerce

View all

Education

Win the Digital Shelf This Holiday Season

Analysis

Who’s Really in the Cart?

Report

2025 Q2 CBI index: China’s Online Retail Accelerates

Analysis

Changing the Rules of the Game: Why Amazon’s Grocery Expansion Matters

Mid-section of young Asian women grocery shopping in supermarket, carrying a shopping basket. She is choosing a pack of fresh blueberries in the produce aisle. Health eating habits.

Infographic

Amazon targets grocery, adds perishables to same-day delivery

Pricing & Promotion

View all

Commentary

Why Pricing Strategy Matters More Than Tariffs in Today’s Retail Landscape

Education

Making Data Work Harder: Smarter Store Execution for Emerging Brands

Analysis

NielsenIQ – O seu Guia para desenvolver Promoções mais Eficazes

Education

The Complete Guide to CPG Data Analytics 2025

Product Innovation

View all

Education

Innovation Essentials for Emerging Brands: From Idea to Shelf

Success Story

China Pitch Slam Winner

Analysis

Shifting gears in automotive retail

Webinar

Keeping the Spark webinar

Success Story

How Milani Cosmetics Used Data to Expand Shelf Space

Male hand holding a price scanner up to the barcode on a package at checkout

Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.

Sustainability/ESG

View all

Infographic

Sustainability in Inflationary Times: What Shoppers Expect Now

Report

Green Gauge® Consumer Study

Education

Beyond Plant-Based: Trends Reshaping Alternative Milk

Commentary

Shifts in the sustainability forces shaping Tech & Durables

The IQ Brief: NIQ intelligence, straight to your inbox

Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief . This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.