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Consumer Tech Industry Trends 2025

Discover 2025’s top tech industry trends and consumer shifts with NIQ’s expert data. Download the report now!

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Finding Harmony on the Shelf

This report reveals the changes in consumer mindsets that make it possible for private and brand labels to cooperate and grow incremental sales through collaboration.

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Beyond Vitality: Driving incremental growth

This report explores how CPG manufacturers can improve innovation sales and grow incremental revenue by focusing on fundamental principles of agile product innovation.

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Time for tariffs and trade restrictions

Explore how tariffs and trade restrictions impact global imports and exports. Download our report now to navigate risks and seize opportunities.

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The Ultimate Guide to Omnichannel

Retailers and manufacturers can leverage data-driven insights to create seamless customer journeys across all channels. Start your omnichannel strategy now!

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Featured

Featured

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Consumer Tech Industry Trends 2025

Consumer Tech Industry Trends 2025

Time for tariffs and trade restrictions: What to know

Time for tariffs and trade restrictions: What to know

Connecting with Gen Z: The demographic science behind effective marketing

Top 10 NIQ insights of 2024

Top 10 NIQ insights of 2024

Artificial Intelligence

Artificial Intelligence

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5 applications of AI for the digital shelf.

5 applications of AI for the digital shelf.

Will AI-generated advertising disrupt the creative industry?

From Click to Conversion. Redefining Personalization with AI

From Click to Conversion. Redefining Personalization with AI

The rise of synthetic respondents in market research:

The rise of synthetic respondents in market research:

It takes one to know one: Confronting the duality of synthetic respondents in market research

It takes one to know one: Confronting the duality of synthetic respondents in market research

Brand Strategy

Brand Strategy

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Finding Harmony on the Shelf

Unlock the unmatched spending potential of Gen Z: What brands need to know

Connecting with Gen Z: The demographic science behind effective marketing

Will AI-generated advertising disrupt the creative industry?

Consumer Behavior

Consumer Behavior

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Is the Grass always Greener on the Robotic Side?

Is the Grass always Greener on the Robotic Side?

Unlock On Premise Insights in Netherlands

Unlock On Premise Insights in Netherlands

Unlocking creativity with science backed insights

Tariffs Sentiment Study

Tariffs Sentiment Study

Desserts 2025 Spotlight Report

Desserts 2025 Spotlight Report

Data Technology

Data Technology

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Unlock On Premise Insights in Netherlands

Unlock On Premise Insights in Netherlands

Go Technology

Unlock On Premise Insights in Poland

Unlock On Premise Insights in Poland

France On Premise Consumer Pulse Report: February 2025

France On Premise Consumer Pulse Report: February 2025

Consumer Outlook: Guide to 2025

Report

Consumer Outlook: Guide to 2025

Our latest consumer outlook report provides future-focused insights into consumer spending and growth opportunities.

Health & Wellness

Health & Wellness

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Map of the Month: Multiple-person households with children, Germany 2024

The Role of Technology in Wellness in 2025

Map of the Month: Single households, Germany 2024

Mental Health & Wellness in 2025

Map of the Month: GfK Purchasing Power, Germany 2025

Industry Trends

Industry Trends

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Unlock Growth: Download Our Presentation & Discover Your Brand’s Potential

Consumer Tech Industry Trends 2025

Consumer Tech Industry Trends 2025

The Global Beauty Edit: Brazil’s Booming Beauty Market

The Global Beauty Edit: Brazil’s Booming Beauty Market

State of the Dutch HoReCa: What’s driving visits and spend?

State of the Dutch HoReCa: What’s driving visits and spend?

Omnichannel/E-commerce

Omnichannel/E-commerce

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France On Premise Consumer Pulse Report: February 2025

France On Premise Consumer Pulse Report: February 2025

Global Bartender Report 2025

Global Bartender Report 2025

Making the Right Choice: Evaluating Consumer Panel Providers

Making the Right Choice: Evaluating Consumer Panel Providers

The Evolution of Retail Media: Decoding What Works and What Doesn’t

The Evolution of Retail Media: Decoding What Works and What Doesn’t

Digital Engagement Transforms Grocery Shopping

Digital Engagement Transforms Grocery Shopping

Pricing & Promotion

Pricing & Promotion

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Navigating Telecom’s Competitive Landscape: Dynamic Margin Management

Navigating Telecom’s Competitive Landscape: Dynamic Margin Management

Navigating Telecom’s Competitive Landscape: Collaborative Pricing Strategies

Navigating Telecom’s Competitive Landscape: Collaborative Pricing Strategies

Navigating Telecom’s Competitive Landscape: Competitive Benchmarking

Navigating Telecom’s Competitive Landscape: Competitive Benchmarking

Time for tariffs and trade restrictions: What to know

Time for tariffs and trade restrictions: What to know

Product Innovation

Product Innovation

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Beyond Vitality: Redefining CPG innovation for incremental growth

Beyond Vitality: Redefining CPG innovation for incremental growth

Growing Your Product Portfolio: A Strategic Guide

Growing Your Product Portfolio: A Strategic Guide

Stay Ahead of the Curve: Key Trends in Consumer Technology

Stay Ahead of the Curve: Key Trends in Consumer Technology

Black Friday 2024 Results

Commentary , Webinar

Black Friday 2024 Results

The State of Tech & Durables report: Driving T&D spending in 2025

CMO Outlook for 2025

Report

CMO Outlook for 2025

Discover CMO marketing strategies & the latest trends for 2025. Learn how top leaders are navigating new challenges in digital marketing. Download now!

Sustainability/ESG

Sustainability/ESG

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Green Gauge® Consumer Study

Green Gauge® Consumer Study

Beyond Plant-Based: Trends Reshaping Alternative Milk

Beyond Plant-Based: Trends Reshaping Alternative Milk

Shifts in the sustainability forces shaping Tech & Durables

Shifts in the sustainability forces shaping Tech & Durables

Key Plant-Based Market Trends 2024

Key Plant-Based Market Trends 2024