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Analysis

2025 Brazilian Black Friday

Descubra estratégias vencedoras para a Black Friday no Brasil com insights exclusivos da NielsenIQ. Aumente suas vendas agora!

Report

Consumer Outlook: Guide to 2026

The data-driven insights in our consumer outlook for 2026 show CPG brands how to adapt to evolving consumer behavior and market volatility

Report

The Business Resiliency Playbook

Discover how consumer behavior during economic shocks reveals key signals for building business resilience and guiding strategic planning.

Report

The X Factor: Welcome to the Gen X decade

Uncover Gen X spending habits and consumer trends in 2025 with NIQ’s ‘The X Factor’ report—insights into this generation’s economic power.

Analysis

Decoding global CPG holiday spending

This analysis, powered by NIQ's new Holiday Shopping Index, explores the effects of holiday-related consumer spending on CPG products.

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Featured

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Report

Decoding the Mother-And-Baby Market Dynamics in China: 2025 Report

Artificial Intelligence

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Report

Consumer Jobs-to-be-Done Using Artificial Intelligence Computing

Report

5 applications of AI for the digital shelf.

Education

Will AI-generated advertising disrupt the creative industry?

Woman with orange sweater and jeans lying on a couch using her phone

Report

From Click to Conversion. Redefining Personalization with AI

Education

The rise of synthetic respondents in market research:

Brand Strategy

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Analysis

From Shelf Spark to Unboxing Sparkle:

Report

Optimising brand reputation in hospitality

Success Story

How Abita Brewing Used NIQ Data to Strengthen Regional Dominance and Expand Retail Presence

Commentary

The Global Beauty Edit: Finding Category Growth Beyond The Mirror

Consumer Behavior

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Report

Unlocking Growth: The Power of the Hispanic Beauty Consumer

Report

Italy On Premise Consumer Pulse Report: August 2025

Report

Italy On Premise Consumer Pulse Report: July 2025

Report

Consumer Outlook: Guide to 2026

Analysis

Pre-Christmas trading provides a welcome boost to Bars, as wider market sees more modest growth

Data Technology

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Report

Foodservice Price Index August 2025

Report

Italy On Premise Consumer Pulse Report: August 2025

Report

Italy On Premise Consumer Pulse Report: July 2025

Events , Webinar

Geomarketing webinar: Europe Edition 2025/2026

Man sitting in front of a computer, looking at the data on his monitor

Education

The Ultimate Guide to Omnichannel

Retailers and manufacturers can leverage data-driven insights to create seamless customer journeys across all channels. Start your omnichannel strategy now!

Health & Wellness

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Commentary

Newtopia Now 2025: Beauty Trends Uncovered

Analysis

The European Online Beauty Retail (R)Evolution

Analysis

Decoding SNAP Compliance: Why Precision Matters for Retailers and Manufacturers

Infographic

From Smoking Cessation to Health Aid: Did Nicotine Patches get a Hot New Rebrand?

A clerk scans products on a shelf in a warehouse store

Report

The Future of Food Colorants

Industry Trends

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Report

Foodservice Price Index August 2025

Events , Webinar

Geomarketing webinar: Europe Edition 2025/2026

Commentary

Redefining the Restaurant

Report

On-Premise Channel Strategy Report 2025

Omnichannel/E-commerce

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Infographic

Prime Big Deal Days: The Unofficial Start of the Holiday Season

Analysis

2025 Brazilian Black Friday

Education

Win the Digital Shelf This Holiday Season

Analysis

Who’s Really in the Cart?

Report

2025 Q2 CBI index: China’s Online Retail Accelerates

Pricing & Promotion

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Commentary

Why Pricing Strategy Matters More Than Tariffs in Today’s Retail Landscape

Education

Making Data Work Harder: Smarter Store Execution for Emerging Brands

Analysis

NielsenIQ – O seu Guia para desenvolver Promoções mais Eficazes

Education

The Complete Guide to CPG Data Analytics 2025

Product Innovation

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Analysis , Infographic

West Europe Innovation Barometer

Webinar

Webinar: Innovation Vitality

Commentary

Newtopia Now 2025: Beauty Trends Uncovered

Education

Innovation Essentials for Emerging Brands: From Idea to Shelf

Success Story

China Pitch Slam Winner

Male hand holding a price scanner up to the barcode on a package at checkout

Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.

Sustainability/ESG

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Infographic

Sustainability in Inflationary Times: What Shoppers Expect Now

Report

Green Gauge® Consumer Study

Education

Beyond Plant-Based: Trends Reshaping Alternative Milk

Commentary

Shifts in the sustainability forces shaping Tech & Durables

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