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Analysis

Top 10 NIQ insights of 2025

Get a jump on 2026 with our top 2025 insights, covering everything from AI readiness and omnichannel acceleration to purpose-driven premiumization.

Analysis

Consumer Tech: Market estimate for 2026

See our sales growth estimates for 2026 across consumer electronics, IT, home appliances, and telecoms markets.

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Analysis , Report

The next 4 challenges for the DIY industry

GenZ, Online channels, new players... How DIY brands and retailers can take advantage of next big shifts of the market? Download the report now

Analysis

Black Friday unwrapped: T&D sales impact

Explore Black Friday sales trends, regional retail performance, and holiday shopping behavior, powered by NIQ's new Holiday Shopping Index. See how T&D brands and retailers can optimize strategy.

Report

CMO Outlook: Guide to 2026

Discover how CMOs are tackling 2026’s biggest challenges—from ROI pressure to AI integration—and turning disruption into growth. Download the report.

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Featured

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Analysis

Executive News Brief Germany: Quarterly FMCG Update

Artificial Intelligence

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Commentary

NIQ’s Longstanding Relationship With Reckitt Drives Faster Innovation, Go-To-Market, and Customer-Centricity

Analysis

The Global Beauty Edit 2026: Trust, Tech & the New Growth Playbook

Education

Smarter Shopping: AI’s Role in Evolving Product Content Expectations

Report

Consumer Jobs-to-be-Done Using Artificial Intelligence Computing

Report

5 applications of AI for the digital shelf.

Brand Strategy

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Webinar

Packaging That Wins

Webinar

Beyond Retail Measurement Data: Unlocking the “Why” Behind Performance

Analysis

Rethinking Brand Health:   Why It’s Time to Move Beyond the Funnel  

Education

The Pitfall of “One-Size-Fits-All” Measurement:  Why Brand Health Tracking Needs a Rethink 

Consumer Behavior

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Report

Hospitality Market Monitor | January 2026

Analysis , Report

Premium Soft Drinks in 2026: How moderation, premiumisation and discovery and redefining growth

Infographic

Map of the Month: NIQ Purchasing Power, Germany 2026

Analysis

Spirits rise in happy Christmas and NYE for drinks sales

Analysis

From Value to Vibe: How moderation, preference, and new drinkers are reshaping US Beverage Alcohol

Data Technology

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Infographic

Map of the Month: NIQ Purchasing Power, Germany 2026

Success Story

How Hisense Fueled Global Expansion Through Data‑Driven Decisions

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Analysis

How Smartphones Are Becoming the Core of Tomorrow’s Digital Ecosystem

Infographic

Map of the Month: NIQ Purchasing Power for Coffee, Germany 2025

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Education

The Ultimate Guide to Omnichannel

Retailers and manufacturers can leverage data-driven insights to create seamless customer journeys across all channels. Start your omnichannel strategy now!

Health & Wellness

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Education

HFSS Regulations Across the UK

women drinking water in a wellness environment

Analysis

Blurring Wellness Boundaries: When Supplements Meet Food and Beverage

Analysis

Re-Imagining Women’s Wellness: From GLP-1s to Sexual Wellness

Report

Riding the Wave of Healing and Grow with Purpose

Education

How GLP-1 is Reshaping Consumer Behavior and CPG Growth Strategies

Industry Trends

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Infographic

Valentine’s Day ’26: Love Re-Budgeted

Infographic

Map of the Month: NIQ Purchasing Power, Germany 2026

Analysis

2025 Beverage Alcohol Year in Review

Commentary

Bestsellers & trends in the UK & Ireland in 2025

Omnichannel/E-commerce

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Infographic

Holiday Online Sales Up 13%: Early Shopping and Value Focus Reshape Retail Playbook

Report

2025 Q3 China CBI index interpretation

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Webinar

Webinar: Navigating the K-Shaped Economy: Winning Strategies for Retailers and Brands

Success Story

Case Study: Discover how Nestlé partnered with NIQ to optimize product detail pages for Digital Commerce success.

Report

Christmas in the On Premise 2025

Pricing & Promotion

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Webinar

Beyond Retail Measurement Data: Unlocking the “Why” Behind Performance

Webinar

Vision 2026: Turn volatility into opportunity

Webinar

Client Academy, Episode 3: Shopper-Centric Portfolio Optimization: Balancing assortment Incrementality

Commentary

Why Pricing Strategy Matters More Than Tariffs in Today’s Retail Landscape

Product Innovation

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Commentary

NIQ’s Longstanding Relationship With Reckitt Drives Faster Innovation, Go-To-Market, and Customer-Centricity

Webinar

Packaging That Wins

Webinar

Beyond Retail Measurement Data: Unlocking the “Why” Behind Performance

Webinar

Vision 2026: Turn volatility into opportunity

Infographic

Authenticity + Functionality + Quality is the Path to Premiumization

Male hand holding a price scanner up to the barcode on a package at checkout

Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.

Sustainability/ESG

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Infographic

Sustainability in Inflationary Times: What Shoppers Expect Now

Report

Green Gauge® Consumer Study

Education

Beyond Plant-Based: Trends Reshaping Alternative Milk

Commentary

Shifts in the sustainability forces shaping Tech & Durables

The IQ Brief: NIQ intelligence, straight to your inbox

Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief . This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.