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Global Health & Wellness Trends 2025

Why has a once-niche market gone mainstream? NIQ's comprehensive report unlocks trends, shifting consumer expectations, and more. A must-read for brands.

Report

The X Factor: Understanding Gen X

Generation X has entered its peak spending years. Our new report with World Data Lab can help manufacturers and retailers win their loyalty and wallets.

Report

Consumer Tech Industry Trends 2025

Discover 2025’s top tech industry trends and consumer shifts with NIQ’s expert data. Download the report now!

Report

Finding Harmony on the Shelf

Explore NielsenIQ's 2025 report on shelf harmony. Learn how private label strategies can optimize product placement and enhance retail performance.

Report

Time for tariffs and trade restrictions

Explore how tariffs and trade restrictions impact global imports and exports. Download our report now to navigate risks and seize opportunities.

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Featured

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Top 10 NIQ insights of 2024

Artificial Intelligence

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5 applications of AI for the digital shelf.

Education

Will AI-generated advertising disrupt the creative industry?

Report

From Click to Conversion. Redefining Personalization with AI

Education

The rise of synthetic respondents in market research:

Commentary

It takes one to know one: Confronting the duality of synthetic respondents in market research

Brand Strategy

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Webinar

Keeping the Spark webinar

Report

Finding Harmony on the Shelf

Analysis

Unlock the unmatched spending potential of Gen Z: What brands need to know

Education

Will AI-generated advertising disrupt the creative industry?

Consumer Behavior

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Report

Made in Canada

Analysis , Report

Night Time Economy Market Monitor – June 2025

Podcast

Transforming Customer Journeys in APAC: Personalization Trends

Report

Finding Harmony on the Shelf

Analysis

More than half of spirits sales in Germany are generated in the On-Premise

Data Technology

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Infographic

Map of the Month: Industry Density, Germany 2025

Report

Korea On Premise Consumer Pulse Report: April 2025

Webinar

RegioGraph know-how: Sales territory planning

Webinar

Leveraging NIQ-GfK boundary data and CRESTA Zones for accurate hazard forecasting

Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.

Health & Wellness

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Analysis

NielsenIQ x DNC Beauty Day

Report

Global State of Health & Wellness 2025

Report

Unlocking Beauty E-commerce Trends in Europe

Infographic

The Future of Wellness: Key Trends Shaping 2025 & Beyond

Infographic

Wellness Meets Sustainability: The Future of Conscious Consumerism

Industry Trends

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Analysis

Shifting gears in automotive retail

Analysis

More than half of spirits sales in Germany are generated in the On-Premise

Analysis , Webinar

Unlocking the Potential of the On Trade in Alpine Premiumisation, Gen Z, and the NoLow-Alc Boom

Analysis

The Global On-Premise: Tracking trends and seizing sales

Omnichannel/E-commerce

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Analysis

Father’s Day 2025 Forecast

Commentary

The Global Beauty Edit: A retail roadmap taking you from complexity to competitive advantage

Education

Private Label’s New Era: Why Product Content Matters More Than Ever

Analysis

Mother’s Day 2025 Forecast: Key Shopping Trends & Retail Opportunities

Infographic

30 by 30: The future of e-commerce in Asia Pacific

Pricing & Promotion

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Webinar

Keeping the Spark webinar

Webinar

Client Academy, Episode 1: Price – Pack Architecture

Analysis

Retailer Specialized Price Management and Optimization Software

Report

Navigating Telecom’s Competitive Landscape: Dynamic Margin Management

Product Innovation

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Analysis

Shifting gears in automotive retail

Webinar

Keeping the Spark webinar

Success Story

How Milani Cosmetics Used Data to Expand Shelf Space

Infographic

Growing Your Product Portfolio: A Strategic Guide

Webinar

Stay Ahead of the Curve: Key Trends in Consumer Technology

Report

Consumer Outlook: Guide to 2025

Our latest consumer outlook report provides future-focused insights into consumer spending and growth opportunities.

Sustainability/ESG

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Report

Green Gauge® Consumer Study

Education

Beyond Plant-Based: Trends Reshaping Alternative Milk

Commentary

Shifts in the sustainability forces shaping Tech & Durables

Analysis

Key Plant-Based Market Trends 2024

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