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Analysis

Top 10 NIQ insights of 2025

Get a jump on 2026 with our top 2025 insights, covering everything from AI readiness and omnichannel acceleration to purpose-driven premiumization.

Analysis

Consumer Tech: Market estimate for 2026

See our sales growth estimates for 2026 across consumer electronics, IT, home appliances, and telecoms markets.

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Analysis , Report

The next 4 challenges for the DIY industry

GenZ, Online channels, new players... How DIY brands and retailers can take advantage of next big shifts of the market? Download the report now

Analysis

Black Friday unwrapped: T&D sales impact

Explore Black Friday sales trends, regional retail performance, and holiday shopping behavior, powered by NIQ's new Holiday Shopping Index. See how T&D brands and retailers can optimize strategy.

Report

CMO Outlook: Guide to 2026

Discover how CMOs are tackling 2026’s biggest challenges—from ROI pressure to AI integration—and turning disruption into growth. Download the report.

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Featured

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Analysis

Executive News Brief Germany: Quarterly FMCG Update

Artificial Intelligence

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Analysis

The Global Beauty Edit 2026: Trust, Tech & the New Growth Playbook

Education

Smarter Shopping: AI’s Role in Evolving Product Content Expectations

Report

Consumer Jobs-to-be-Done Using Artificial Intelligence Computing

Report

5 applications of AI for the digital shelf.

Education

Will AI-generated advertising disrupt the creative industry?

Brand Strategy

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Analysis

Rethinking Brand Health:   Why It’s Time to Move Beyond the Funnel  

Education

The Pitfall of “One-Size-Fits-All” Measurement:  Why Brand Health Tracking Needs a Rethink 

Success Story

dm Success Story: Growth Powered by Smart Data and Strong Partnership

Webinar

Vision 2026: Turn volatility into opportunity

Consumer Behavior

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Analysis

Top 10 NIQ insights of 2025

Report

Italy On Premise Consumer Pulse Report: November 2025

Report

Korea On Premise Consumer Pulse Report: November 2025

Infographic

Map of the Month: NIQ Purchasing Power for Coffee, Germany 2025

Analysis

From bar to brand: How to unlock bartender engagement

Data Technology

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Infographic

Map of the Month: NIQ Purchasing Power for Coffee, Germany 2025

Report

Go Technology Report December 2025: The new age of pub service

Infographic

Map of the Month: NIQ Retail Centrality, Germany 2025

Report

Business Confidence Survey October 2025

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Education

The Ultimate Guide to Omnichannel

Retailers and manufacturers can leverage data-driven insights to create seamless customer journeys across all channels. Start your omnichannel strategy now!

Health & Wellness

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Education

HFSS Regulations Across the UK

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Analysis

Blurring Wellness Boundaries: When Supplements Meet Food and Beverage

Analysis

Re-Imagining Women’s Wellness: From GLP-1s to Sexual Wellness

Report

Riding the Wave of Healing and Grow with Purpose

Education

How GLP-1 is Reshaping Consumer Behavior and CPG Growth Strategies

Industry Trends

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Infographic

Time Over Price: Shoppers Are Trading Deals for Speed and Simplicity

Analysis

Five consumer trends shaping US On-Premise Spirit sales

Analysis

Consumer Tech market growth estimate resets in 2026

Infographic

Map of the Month: NIQ Purchasing Power for Coffee, Germany 2025

Omnichannel/E-commerce

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Infographic

Holiday Online Sales Up 13%: Early Shopping and Value Focus Reshape Retail Playbook

Report

2025 Q3 China CBI index interpretation

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Webinar

Webinar: Navigating the K-Shaped Economy: Winning Strategies for Retailers and Brands

Success Story

Case Study: Discover how Nestlé partnered with NIQ to optimize product detail pages for Digital Commerce success.

Report

Christmas in the On Premise 2025

Pricing & Promotion

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Webinar

Vision 2026: Turn volatility into opportunity

Webinar

Client Academy, Episode 3: Shopper-Centric Portfolio Optimization: Balancing assortment Incrementality

Commentary

Why Pricing Strategy Matters More Than Tariffs in Today’s Retail Landscape

Education

Making Data Work Harder: Smarter Store Execution for Emerging Brands

Product Innovation

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Webinar

Vision 2026: Turn volatility into opportunity

Infographic

Authenticity + Functionality + Quality is the Path to Premiumization

Report

Breakthrough Innovation Poland 2025: Celebrating Winners and Wavemakers

Success Story

Spain Pitch Slam Winner

Education

Innovation: The Lifeline for Growth

Male hand holding a price scanner up to the barcode on a package at checkout

Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.

Sustainability/ESG

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Infographic

Sustainability in Inflationary Times: What Shoppers Expect Now

Report

Green Gauge® Consumer Study

Education

Beyond Plant-Based: Trends Reshaping Alternative Milk

Commentary

Shifts in the sustainability forces shaping Tech & Durables

The IQ Brief: NIQ intelligence, straight to your inbox

Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief . This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.