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Branding & Marketing
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Activating attributes: How brands can avoid missing millions
Analysis
What four leading markets teach us about changing mobile payment app preferences
Analysis
The new ‘Four P’s’ for category managers: Post-pandemic pricing and promotion
Education
The incrementality opportunity: Finding value in shifting omnichannel sales
Education
Understanding what drives pet product sales: 3 ways data can help
Education
Shopper segmentation: Are you targeting the correct personas?
Education
Pet retailer collaboration: How to develop pricing and promotional strategies that win
Education
Holiday promotions in a pandemic: Focus on health, safety offers creative opportunities
Analysis
How CPG marketers can adapt amid digital disruption
Analysis
Central London groceries see huge sales decline as city workers become home workers
Analysis