Commentary
Tech and Durables
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Success Story
Optimizing product content for eCommerce
Analysis
Ownership of smart home products doubles in the UK in five years
Report
CMO Outlook for 2025
Multimedia
UK Consumer Confidence slips one point to -21 in October
Analysis
Wisps of Smoke that Signal a Season of Change in the US Outdoor Grilling Landscape
Infographic
Map of the Month: GfK Purchasing Power, Europe 2024
Commentary
Election economics: How the 2024 presidential race could shape consumer spending
Report
The State of Tech & Durables report: driving T&D spending in 2025
Analysis
Asia Pacific’s Shift Toward Resilience and Intentional Spending
Analysis
From challenge to opportunity: Craft a resilient budget with gfkconsult
Commentary