Archives

Education

How GLP-1 is Reshaping Consumer Behavior and ...

Explore how GLP-1 medications are reshaping consumer behavior and driving market growth. Discover key insights, trends, and strategic opportunities for brands navigating this evolving landscape.

Education

Innovation: The Lifeline for Growth

Launch smarter with NIQ AI Product Developer—predict success, reduce risk, and accelerate innovation with data-driven insights.

Report

Home Appliances Outlook 2026

Explore the critical themes shaping consumer demand and market trends within the global home appliances market in 2026.

Report

Consumer Outlook: Guide to 2026

The data-driven insights in our consumer outlook for 2026 show CPG brands how to adapt to evolving consumer behavior and market volatility

Report

The Business Resiliency Playbook

Discover how consumer behavior during economic shocks reveals key signals for building business resilience and guiding strategic planning.

01 04

Featured

View all

Education

Global State of Health & Wellness 2025

Artificial Intelligence

View all

Education

Smarter Shopping: AI’s Role in Evolving Product Content Expectations

Report

Consumer Jobs-to-be-Done Using Artificial Intelligence Computing

Report

5 applications of AI for the digital shelf.

Education

Will AI-generated advertising disrupt the creative industry?

Woman with orange sweater and jeans lying on a couch using her phone

Report

From Click to Conversion. Redefining Personalization with AI

Brand Strategy

View all

Education

How GLP-1 is Reshaping Consumer Behavior and CPG Growth Strategies

Report

AI, the economy, and reviews are defining the next era of hospitality

Analysis

Retail Media’s Billion-Euro Mirage:

Analysis

From Shelf Spark to Unboxing Sparkle:

Consumer Behavior

View all

Education

How GLP-1 is Reshaping Consumer Behavior and CPG Growth Strategies

Analysis

Pubs, Bars and Independents: Green shoots in a challenging hospitality landscape

Analysis

Consumer Products Report

Analysis

Five ways to win in Spirits

Analysis

Get the Full Beer View: Ten takeaways from the NBWA Convention

Data Technology

View all

Events , Webinar

Geomarketing webinar: Europe Edition 2025/2026

Infographic

Map of the Month: NIQ Purchasing Power, Europe 2025

Report

Hospitality Market Monitor | October

Analysis

Unlock the full On-Premise landscape in Spain with NIQ’s Outlet Index

Man sitting in front of a computer, looking at the data on his monitor

Education

The Ultimate Guide to Omnichannel

Retailers and manufacturers can leverage data-driven insights to create seamless customer journeys across all channels. Start your omnichannel strategy now!

Health & Wellness

View all

Education

How GLP-1 is Reshaping Consumer Behavior and CPG Growth Strategies

Commentary

Newtopia Now 2025: Beauty Trends Uncovered

Analysis

The European Online Beauty Retail (R)Evolution

Analysis

Decoding SNAP Compliance: Why Precision Matters for Retailers and Manufacturers

Infographic

From Smoking Cessation to Health Aid: Did Nicotine Patches get a Hot New Rebrand?

Industry Trends

View all

Education

How GLP-1 is Reshaping Consumer Behavior and CPG Growth Strategies

Report

Foodservice Price Index September 2025

Infographic

Holiday 2025 Shopper Outlook

Analysis , Report

Winning with Moderation: How to Stay Relevant in EMEA’s Evolving On-Premise

Omnichannel/E-commerce

View all

Analysis

Gifts, Gadgets, and Glam: What’s Driving Holiday 2025 Shopping

Infographic

Cyber 5 Preview: eCommerce Impacts the Holiday Shopping Surge

Webinar

Overview of the Fashion E-Commerce European Market

Infographic

Prime Big Deal Days: The Unofficial Start of the Holiday Season

Analysis

2025 Brazilian Black Friday

Pricing & Promotion

View all

Webinar

Client Academy, Episode 3: Shopper-Centric Portfolio Optimization: Balancing assortment Incrementality

Commentary

Why Pricing Strategy Matters More Than Tariffs in Today’s Retail Landscape

Education

Making Data Work Harder: Smarter Store Execution for Emerging Brands

Analysis

NielsenIQ – O seu Guia para desenvolver Promoções mais Eficazes

Product Innovation

View all

Success Story

Spain Pitch Slam Winner

Education

Innovation: The Lifeline for Growth

Analysis , Infographic

West Europe Innovation Barometer

Webinar

Webinar: Innovation Vitality

Commentary

Newtopia Now 2025: Beauty Trends Uncovered

Male hand holding a price scanner up to the barcode on a package at checkout

Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.

Sustainability/ESG

View all

Infographic

Sustainability in Inflationary Times: What Shoppers Expect Now

Report

Green Gauge® Consumer Study

Education

Beyond Plant-Based: Trends Reshaping Alternative Milk

Commentary

Shifts in the sustainability forces shaping Tech & Durables

The IQ Brief: NIQ intelligence, straight to your inbox

Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief . This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.