Global - NIQ

Couple refurbishing their home interior. Painting. DIY.

Analysis , Report

The next 4 challenges for the DIY industry

GenZ, Online channels, new players... How DIY brands and retailers can take advantage of next big shifts of the market? Download the report now

Analysis

Black Friday unwrapped: T&D sales impact

Explore Black Friday sales trends, regional retail performance, and holiday shopping behavior, powered by NIQ's new Holiday Shopping Index. See how T&D brands and retailers can optimize strategy.

Report

CMO Outlook: Guide to 2026

Discover how CMOs are tackling 2026’s biggest challenges—from ROI pressure to AI integration—and turning disruption into growth. Download the report.

Education

How GLP-1 is Reshaping Consumer Behavior and ...

Explore how GLP-1 medications are reshaping consumer behavior and driving market growth. Discover key insights, trends, and strategic opportunities for brands navigating this evolving landscape.

Education

Innovation: The Lifeline for Growth

Launch smarter with NIQ AI Product Developer—predict success, reduce risk, and accelerate innovation with data-driven insights.

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Featured

Featured

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Innovation: The Lifeline for Growth

Executive News Brief Germany: Quarterly FMCG Update

European retail in 2024 and 2025

Global State of Health & Wellness 2025

Artificial Intelligence

Artificial Intelligence

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Smarter Shopping: AI’s Role in Evolving Product Content Expectations

Consumer Jobs-to-be-Done Using Artificial Intelligence Computing

5 applications of AI for the digital shelf.

Will AI-generated advertising disrupt the creative industry?

Woman with orange sweater and jeans lying on a couch using her phone

From Click to Conversion. Redefining Personalization with AI

Brand Strategy

Brand Strategy

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Vision 2026: Turn volatility into opportunity

CMO Outlook: Guide to 2026

Black Friday Success Starts with Discoverability

How GLP-1 is Reshaping Consumer Behavior and CPG Growth Strategies

Consumer Behavior

Consumer Behavior

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Early start to Christmas drives modest drinks sales growth

Win in the festive frenzy: The top Christmas occasions and channels to target

Vision 2026: Turn volatility into opportunity

The New Age of Pub Service: How Tech and Trends Are Changing Your Local

Gift of Insight UK (Part 9): Roaming Home for Christmas: How eSIMs Are Changing Holiday Travel

Data Technology

Data Technology

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Go Technology Report December 2025: The new age of pub service

Map of the Month: NIQ Retail Centrality, Germany 2025

Business Confidence Survey October 2025

Christmas in the On Premise 2025

Man sitting in front of a computer, looking at the data on his monitor

Education

The Ultimate Guide to Omnichannel

Retailers and manufacturers can leverage data-driven insights to create seamless customer journeys across all channels. Start your omnichannel strategy now!

Health & Wellness

Health & Wellness

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women drinking water in a wellness environment

Blurring Wellness Boundaries: When Supplements Meet Food and Beverage

women in a blue background

Re-Imagining Women’s Wellness: From GLP-1s to Sexual Wellness

Riding the Wave of Healing and Grow with Purpose

How GLP-1 is Reshaping Consumer Behavior and CPG Growth Strategies

Newtopia Now 2025: Beauty Trends Uncovered

Industry Trends

Industry Trends

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What the Budget means for hospitality

Win in the festive frenzy: The top Christmas occasions and channels to target

Tech and Durable Black Friday

From Discounts to Premium: How November Became Tech’s Biggest Sales Season

How to win on the top trading days

Omnichannel/E-commerce

Omnichannel/E-commerce

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Case Study: Discover how Nestlé partnered with NIQ to optimize product detail pages for Digital Commerce success.

Christmas in the On Premise 2025

Prime Big Day Deals: Now a Key Fixture in the Promotional Calendar

The 2026 Product Content Outlook

Prime Day & the Power of Precision: Lessons from Canada’s Digital Shelf

Pricing & Promotion

Pricing & Promotion

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Vision 2026: Turn volatility into opportunity

Client Academy, Episode 3: Shopper-Centric Portfolio Optimization: Balancing assortment Incrementality

Why Pricing Strategy Matters More Than Tariffs in Today’s Retail Landscape

Making Data Work Harder: Smarter Store Execution for Emerging Brands

Product Innovation

Product Innovation

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Vision 2026: Turn volatility into opportunity

Authenticity + Functionality + Quality is the Path to Premiumization

Breakthrough Innovation Poland 2025: Celebrating Winners and Wavemakers

Spain Pitch Slam Winner

Innovation: The Lifeline for Growth

Male hand holding a price scanner up to the barcode on a package at checkout

Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.

Sustainability/ESG

Sustainability/ESG

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Sustainability in Inflationary Times: What Shoppers Expect Now

Green Gauge® Consumer Study

Almonds falling into milk

Beyond Plant-Based: Trends Reshaping Alternative Milk

Shifts in the sustainability forces shaping Tech & Durables

The IQ Brief: NIQ intelligence, straight to your inbox

Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief . This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.