Maximize your return on financial innovation
Customers expect the same high standards of tech experiences as they interact with financial products.
We are already observing many organizations providing easier access to services through mobile apps and personalized interactions, but there is more to come…
Innovation has never been more important to stay ahead of competition
Success of Financial propositions
Competitive financial strategy & innovation whitespaces
- Whitespace identification
- Early ideation prioritization
- Customer audience identification & profiling
- Uncover brand’s true implicit identity and fit between brands
Positioning evaluation & potential
- Bundle development & feature prioritization
- Financial ideas screening
- Concept & message development
- Concept testing and benchmarking potential
Optimize communication & portfolio management
- Forecasting downloads/account openings
- Advertising & asset refinement
- Portfolio optimization
- Credit cards design optimization
Success of Financial propositions boils down to:
Financial service areas of customer insights
Global & local expertise
Real, first-time-right reliable customer data with integrity, security and confidentiality.
Global and local innovation expert teams.
Our “quick” digital solutions are now used more commonly than their analog equivalent.
Digital + Experts = Fast & Trusted Insights.
5-10% of revenue goes toward R&D
Over 20 neuroscience PhDs
Major investments in AI and Machine Learning.
Podcast: Drivers of mobile payment choice
Article: What four leading markets teach us about changing mobile payment app preferences
Report: Drivers of mobile payment choice
U.S., Germany, India, Brazil
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