BASES Innovation Intelligence
Innovation Measurement
Measure the performance of your launches, competitive launches, and innovation trends with our AI-powered launch tracking platform, using exclusive innovation-specific characteristics + syndicated source data from NIQ RMS to provide a “total marketplace view”.
Broad cross-functional benefits delivered through three distinct applications
Track Trends and Understand all new launches
with Innovation Activity
Strategically profile performance vs category & competition
with Innovation Profiler
Benchmark your innovations & proactively manage performance
with Innovation Benchmarker
See tomorrow today
Crack the code on innovation with one of our NIQ BASES’ Innovation Measurement Reports. Our category specific reports help brands measure, monitor, and identify drivers, threats and opportunities. Shop HERE your NIQ BASES Innovation Measurement reports.
Whether you are a manufacturer or a retailer, get all your questions answered
Manufacturers
Brand Marketing
• How do I keep a pulse on competitors’ launches?
• What is my share of innovation dollars on the market?
• How do we accurately benchmark our product launches against items in the market?
Strategy
• What are new product attributes growing in the marketplace?
• Where are high potential white spaces to plan penetration?
• Which brands are high potential acquisitions?
Insights
• What are macro trends affecting our brand(s)?
• Which competitors should we focus on most?
• How can we use volumetrics to benchmark innovations?
Shopper Marketing
• How can we quickly find new items that retailers inquire about?
• How can we create a compelling sales story for a new product launch?
• How can we best demonstrate category knowledge to our retailers?
Retailers
Own Brands
• How do I keep a pulse on innovation launch opportunities?
• Where should we expand our P/L brands?
• How do we accurately demonstrate to our merchants performance of P/L brands vs rest of market?
Merchant/ Category Buyer
• Are we getting fair share of innovation launches?
• How are innovations performing differently in rest of market?
• How do we accurately track launches against items in the rest of market?
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