Innovation Measurement

Brand Marketing​​

• How do I keep a pulse on competitors’ launches?

• What is my share of innovation dollars on the market?

• How do we accurately benchmark our product launches against items in the market?

Strategy

• What are new product attributes growing in the marketplace?

• Where are high potential white spaces to plan penetration?

• Which brands are high potential acquisitions?

Insights

• What are macro trends affecting our brand(s)?

• Which competitors should we focus on most?

• How can we use volumetrics to benchmark innovations?

Shopper Marketing​

• How can we quickly find new items that retailers inquire about?

• How can we create a compelling sales story for a new product launch?

• How can we best demonstrate category knowledge to our retailers?

Own Brands​

• How do I keep a pulse on innovation launch opportunities?​

• Where should we expand our P/L brands?​

• How do we accurately demonstrate to our merchants performance of P/L brands vs rest of market?​

Merchant/ Category Buyer​

• Are we getting fair share of innovation launches?​

• How are innovations performing differently in rest of market?​

• How do we accurately track launches against items in the rest of market?​