BASES Innovation Intelligence

Innovation Measurement

Measure the performance of your launches, competitive launches, and innovation trends with our AI-powered launch tracking platform, using exclusive innovation-specific characteristics + syndicated source data from NIQ RMS to provide a “total marketplace view”.

Broad cross-functional benefits delivered through three distinct applications

Track Trends and Understand all new launches

with Innovation Activity

Strategically profile performance vs category & competition

with Innovation Profiler

Benchmark your innovations & proactively manage performance

with Innovation Benchmarker

See tomorrow today

Crack the code on innovation with one of our NIQ BASES’ Innovation Measurement Reports. Our category specific reports help brands measure, monitor, and identify drivers, threats and opportunities. Shop HERE your NIQ BASES Innovation Measurement reports.

BASES innovation Measurement Report Shop

Whether you are a manufacturer or a retailer, get all your questions answered

Manufacturers

Brand Marketing

• How do I keep a pulse on competitors’ launches?

• What is my share of innovation dollars on the market?

• How do we accurately benchmark our product launches against items in the market?

Strategy

• What are new product attributes growing in the marketplace?

• Where are high potential white spaces to plan penetration?

• Which brands are high potential acquisitions?

Insights

• What are macro trends affecting our brand(s)?

• Which competitors should we focus on most?

• How can we use volumetrics to benchmark innovations?

Shopper Marketing

• How can we quickly find new items that retailers inquire about?

• How can we create a compelling sales story for a new product launch?

• How can we best demonstrate category knowledge to our retailers?

Retailers

Own Brands

• How do I keep a pulse on innovation launch opportunities?

• Where should we expand our P/L brands?

• How do we accurately demonstrate to our merchants performance of P/L brands vs rest of market?

Merchant/ Category Buyer

• Are we getting fair share of innovation launches?

• How are innovations performing differently in rest of market?

• How do we accurately track launches against items in the rest of market?

Want to learn more?

Browse further through our Resources library

Valuable insights and knowledge, created to elevate your success.

Analysis

Stay ahead by staying in the loop.