BASES Pet Supplies

Pet Supplies

Feed your innovation development with best-in-class data and sample quality. NIQ BASES guarantees test-to-test reliability and results you can trust across the entire innovation lifecycle, so you can build products both pets and pet parents are guaranteed to adore.

A Pet industry leader dedicated to our partnership

Navigating accurately a complex category is critical to answer the needs of Pet owners and their animals.

NIQ BASES trains its people to the highest level, with experts offering top-quality service and first-rate consulting, guiding you through solutions that remove fake data, correct for overstatement, and are validated to in-market outcomes, to become the voice of Pets and their owners. From ideation to post-launch evaluation, our partnership will fetch your business success.

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Your pathway to success

Explore whitespace and ideate with confidence

Which category could your brand enter? Where do you see unmet needs? What idea attracts consumer most?

Trust in NIQ BASES’ gold-standard in-market data and consumer research, and receive the actionable insights you need to groom your next initiative.

Develop and optimize the perfect pet product

Does the product match the concept? Does it live up to promises? Is it strong enough to survive in-market?

Pets can’t speak… but NIQ BASES knows how to interpret product results. Leverage our solutions to holistically judge your innovation’s potential, as predictive analytics paint the true market picture.

Master activation strategies

How will you package your new launch? How to communicate its benefits? Shall you distribute it in Pet Specialty stores or Groceries? What volume sales do you predict?

Augment your initiative with sophisticated activation across design, advertising, assortment, and forecasting, and boost your ROI.