BASES Demand & Shopper Solutions

Bringing together advanced analytical models and comprehensive consulting to help clients understand consumer & shopper motivations and unmet needs, and build successful category, portfolio, and brand strategies to win in a rapidly changing market.​

BASES Demand Solutions

Uncover consumer motivations to meet consumer needs

Do you know…

What really matters in the category?
  • What is the hierarchy of emotional, functional, brand image, and price drivers?
  • What roles do drivers play in consumer decisions?
  • What are the routes for activation of these consumer drivers?​

Do my brands have a right to win?
  • How well do my brands deliver on the benefits that matter to consumers?
  • What are the strengths & gaps vs. competition?
  • How does the brand fit in key consumption occasions?
  • How effective is the packaging vs. competition in driving brand equity?

Where to focus for future growth?
  • What are the unmet needs for incremental brand growth?
  • What benefits show the most future potential?
  • Can your brand stretch in new categories?
  • How well does innovation compare to current brand equity?

BASES Shopper Solutions

Understand the path-to-purchase journey of the omnishopper

Shopper solutions


Person innovating their products

Want to learn more?

Our team is here to help as you develop your next Demand & Shopper innovation.