BASES Beauty

Beauty

Invest in your innovations and renovations, and so will your consumers. NIQ BASES delivers best-in-class predictive analytics, validated to in-market outcomes, enabling you to drive portfolio growth while delighting beauty consumers around the globe.

Touch up your innovations & renovations with in-market data and consumer insights

Strong innovations can make all the difference. In Beauty and Personal Care, a high-performing new launch can have a 2.9x impact on overall business growth, driving your brand’s Success forward.

Ensure your innovations meet the mark and leverage our predictive data modelling and consumer research expertise to unmask what consumers really need in the world of Beauty – before they even know they need it.

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Your pathway to success

Develop ideas that uniquely address consumers’ evolving needs

What are consumers’ true emotions? Where is there whitespace within and outside of my category? Do your ideas address the job-to-be-done?

Dive deep into consumer insights with non-verbal neuroscience and evaluate the strength of your innovation ideas with predictive data models.

Ensure your concept & product delight

Does the concept deliver on your business case? Does the product perform the job-to-be-done? Is it ready for launch?

Utilize predictive analytics connected to real-life behavioral data, and develop products validated to in-market outcomes consumers will love.

Amplify sales with marketing activation

What pack types attract consumers? How does your innovation fit in your current line-up? Which ads will bring sales lift?

Polish the key levers of your creative execution with industry-leading tools, spanning from ad, pack, assortment optimization to full sales forecasting.

Learn more about how we partner with our clients