BASES Consumer Packaged Goods

Consumer Packaged Goods

Whether it’s brand strategy, packaging, pricing or advertising, NIQ BASES is uniquely positioned to deliver the insights you need to ensure your next innovation or renovation launch delivers growth, with comprehensive solutions that account for all aspects of consumer decision-making.

Validated consumer response modelling and unrivalled predictive analytics support the launch of winning innovations & renovations

With a foundation in NIQ (& now GfK’s) century-long vault of consumer and market data, NIQ BASES maintains highly predictive performance by constantly adjusting our model based on observed, in-market data and automatically incorporating outcomes derived from both conscious and nonconscious decisions. This ‘closed loop’ approach allows us to continually bridge the consumer ‘say/do’ gap, map the true view of the market landscape and ensure your innovation & renovation success.

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Your pathway to success

Identify your innovation idea

Where can you find growth opportunities? Are there any consumer unmet needs? What innovation ideas speak to consumers the most?

Find potential whitespace for your brand to grow and pinpoint your most promising CPG initiatives with predictive analytics, developing innovations that truly resonate with consumers.

Build a product that delivers on promises

Does the concept perform the job-to-be-done? Will your product match consumers’ expectation? Is it strong enough to survive?

Grow your portfolio and ROI with a high-performing product, developed with gold-standard data and industry-leading tech to deliver above and beyond on promises.

Define and refine its activation strategies

What will your pack look like? What about your creative campaigns? How will you incorporate new launches into your assortment? What does the volume forecast look like?

Maximize your return on innovation and right-size marketing investments across pack, ad, assortment and pricing.

Learn more about how we partner with our clients