Launch Performance Analysis

Launch Performance Analysis

Diagnose past launches at key milestones to enable future success

Over two-thirds of global innovators indicate they are not measuring their launches until at least Week 12 post launch. Innovations which are in the top-quintile of sales by week 4 have 1.7X higher likelihood of achieving sales in year 2 greater than year one.

NIQ BASES multi-year analysis shows it’s critical to understand performance at week 4, week 8 and week 13 to ensure your innovations achieve their intended strategic intent. Benchmark your prior launches at these critical milestones and year-to-date on 20 execution metrics (sales, distribution, velocity, price, promo, etc.) to diagnose how your innovations grew, or why they did not.

Help your teams to deploy systemic KPIs at the right time, to drive your innovation track record.